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Posts Tagged ‘email’

Put Your Copy To The Test

iStock 000008263623XSmall 150x150 Put Your Copy To The TestIn my cri­tique con­sult­ing ser­vices, I’ve found the most com­mon mis­take clients make is the igno­rance of, or indif­fer­ence to, split-​​testing. Lit­tle do they know this under­uti­lized mar­ket­ing prac­tice can be one of the most profitable.

Split-​​testing is the sim­ple process of split­ting your audi­ence into read­ing two or more ver­sions of your copy — whether it’s your web­site, saleslet­ter, email, etc — to deter­mine which ver­sion pulls the best.

I’m a big fan of test­ing. And I teach it as much as I can, and if my cri­tiques are any indi­ca­tion, I also believe 99% of mar­keters out there do not test at all. It’s a shame, because they’re leav­ing so much money on the table.

I applaud those peo­ple who do test. The prob­lem, how­ever, is that some of them reveal their test results, share their insights, and make claims, which can be a bad thing.

Sure, test results are cool. Per­haps even insight­ful. But some may be mis­in­ter­preted, and doing so also feeds into this lack­adaisi­cal mind­set of those non-​​testers, think­ing that such test results are uni­ver­sally applic­a­ble and there­fore test­ing is unnecessary.

Tak­ing any test result as gospel, with­out val­i­da­tion, can be an expen­sive proposition…

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Your First Copywriting Client In 14 Days Or Less

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »

Purging My Way to Freedom From Email Clutter

istock 000004817156xsmall 150x150 Purging My Way to Freedom From Email ClutterAfter the last, big, “mega-​​product launch,” and a bar­rage of me-​​too mar­ket­ing emails from the usual sus­pects, I’ve decided enough is enough. And it’s about time.

I’ve done some­thing I should have done a long time ago.

And I feel liberated.

I rec­om­mend you do the same.

That is, I unsub­scribed from 90% of the newslet­ters I was receiv­ing. I deleted fear­lessly. Unsub­scribed relent­lessly. Purged ruth­lessly. With­out blink­ing or look­ing back.

If you think it’s not a lot, let me give you a back­story. When I was the edi­tor of The Inter­net Mar­ket­ing Chron­i­cles newslet­ter over a decade ago (which has since been acquired by the late Corey Rudl), I sub­scribed to a lot of email newsletters.

Yes, lots. Like over-​​a-​​thousand lots.

I’m a speed-​​reader, so get­ting that many emails was never a big chal­lenge. And before you con­clude I was an email junkie, let me give you a few rea­sons in my defense.

For one, I wanted to be up on things. I wanted to stay abreast of new changes, new mar­ket­ing strate­gies, new soft­ware tools, and so on. (I still do.)

Sec­ond, it gave me a lot of fod­der while writ­ing edi­to­ri­als for the then pop­u­lar newslet­ter. I’m proud to have been instru­men­tal in help­ing them grow their list from 45,000 to 160,000 sub­scribers, and remem­ber that 160,000 back in ’98 was quite a feat!

And third, these emails served me well as they were also used for research pur­poses. As an up-​​and-​​coming copy­writer writ­ing a lot for the Inter­net mar­ket­ing crowd at the time, I wanted to see what oth­ers were say­ing, pro­mot­ing, doing, email­ing, and writing.

But this week­end, after last week’s ubiq­ui­tous mega-​​launch pro­mo­tional emails started clut­ter­ing up my inbox, it became the prover­bial straw that broke this camel’s back.

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Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

How to Get More Mileage From Your Emails

dashboard odometerAs an online mar­keter, it’s impor­tant that you should take every oppor­tu­nity to elim­i­nate bar­ri­ers and chal­lenges to the deliv­ery of your mes­sage to your tar­get audience.

While RSS feeds, blogs, and social media are all the rage right now, noth­ing beats that long-​​reigning monarch of the message-​​to-​​market medium online. Good ol’ email.

As one Twit­ter user, Michael Kern, once remarked while com­ment­ing on one of my arti­cles, “Email is still king.”

For instance, at the time of writ­ing this blog post, this blog has close to 50,000 sub­scribers — grow­ing by about 100 new sub­scribers every day. How­ever, just 15% of that num­ber are sub­scribed to my RSS feed, while the remain­der are email subscribers.

My num­bers are far from being unique. They are the same with a large per­cent­age of blog­gers and social media mar­keters, let alone Inter­net mar­keters with blogs.

With the vari­ety of ways avail­able to deliver an opt-​​in email newslet­ter, such as plain text, text with images, embed­ded HTML, and attach­ments, which one is the best?

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Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »

Attracting Activity to Your Blog

iStock 000002911947XSmall 150x150 Attracting Activity to Your BlogAs with sta­tic web­sites, the suc­cess of a blog depends on attract­ing a steady stream of new and return traf­fic. The dif­fer­ence is, blog pro­mo­tion tools are slightly dif­fer­ent, a bit more diverse, and largely much more effective.

Why? Because blogs are designed with inter­ac­tiv­ity and social net­work­ing abil­ity built in. They are ideal both for devel­op­ing rela­tion­ships and for mar­ket­ing your brand.

How­ever, don’t neglect stan­dard pro­mo­tional activ­i­ties in favor of blog-​​only traf­fic gen­er­a­tion meth­ods. You can and should use both.

In fact, tra­di­tional mar­ket­ing can become even more potent with a blog due to its nature.

For exam­ple, and most impor­tant, you will still want to uti­lize your email list, and use your blog to grow it, too. Ask read­ers to sub­scribe, and let them know when you post a new arti­cle just as you would with a new fea­ture or prod­uct on a sta­tic website.

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

How I Used Discussions As a Marketing Tool

Copywriters BoardA mem­ber on my copy­writ­ers forum (now my blog) started a thread on what makes my forum so pop­u­lar. Every­one chimed in with some great answers, and I appre­ci­ate the feedback.

(The cool thing about it is, that very thread also reached an impor­tant mile­stone. It was the 10,000th one! Talk about a coin­ci­dence, eh?)

But then some­one asked:

Michel, can I ask how you ini­tially got the word out about your forum?”

My answer revealed a bit more than what the mem­ber antic­i­pated. Instead of talk­ing about how my forum became so pop­u­lar, I went on a tan­gent and explained the step-​​by-​​step process I used to book copy­writ­ing projects.

The answer was so well received that I decided to reprint it here.

Now, you may be won­der­ing what pro­mot­ing a forum (or a blog, for that mat­ter) has to do with pro­mot­ing my copy­writ­ing ser­vices. Keep read­ing because you’ll soon under­stand why…

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Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

Phone Calls Can Kill Your Copywriting Business

CallsRecently, a coach­ing client asked me about deal­ing with prospec­tive clients over the phone.

This copy­writer under­stood the impor­tance of com­mu­ni­cat­ing with prospects and answer­ing their pre-​​sale ques­tions. How­ever, like me, he pre­ferred to avoid the tele­phone and asked me if his strat­egy was sound.

Free con­sul­ta­tions are often a nec­es­sary step in secur­ing clients in your early days as a copy­writer before you’ve estab­lished your exper­tise and devel­oped a reputation.

It’s nat­ural that poten­tial clients want to get a feel for your style and stan­dards with a “get­ting to know you ses­sion.” Quite often, they will want to do this via a phone con­sul­ta­tion with you.

I’m a big believer in open­ing the lines of com­mu­ni­ca­tion, and I also like to pick up the phone to speak with a client when writ­ing copy.

But before a client hires me, I pre­fer to remain off the phone. Why? Because the tele­phone can be coun­ter­pro­duc­tive and even hurt your business.

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »

Success Chef Blog, Previews, And Samples

Success ChefJust a quick lit­tle note that we added a “prelaunch” blog, where we will be adding pre­views, news, sam­ples, and posts about the offi­cial launch of Suc­cess Chef.

While you’re there, sub­scribe to the RSS feed or join the email list, and view the spe­cial 70-​​minute prelaunch video tuto­r­ial. But if you want a sam­ple, here’s the first 15 min­utes or so of that hour-​​long video tutorial…

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Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »