One of the most ven­er­a­ble and com­mon ele­ments of good saleslet­ters, fol­low­ing the head­line, is the post­script or “P.S.” at the end.

The end of every great sales let­ter should be capped with a strong P.S. We are often told that the P.S. is the sec­ond most read part of a saleslet­ter, because after read­ing the head­line many peo­ple tend to scroll or jump to the bottom.

It’s like the “sec­ond head­line,” so to speak.

This is par­tic­u­larly true when we know that most peo­ple tend to read the head­line or the “Dear Friend” salu­ta­tion, then turn to the clos­ing of the let­ter to see who signed it or who is it from. Partly out of curios­ity. Partly to jus­tify read­ing it in the first place.

Includ­ing a P.S. in your copy may not always be nec­es­sary. I’ve seen some great, proven saleslet­ters that did not have any post­scripts at all. But if you do include one, don’t add it just for the sake of adding one. Make sure it does the job.

In fact, you shouldn’t use a P.S. the way it’s sup­posed to be used…

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“Suc­cess is sim­ply a mat­ter of luck. Ask any fail­ure.“
– Earl Wilson

Goals prop­erly aligned will give you an impelling momen­tum that, like a snow­ball rolling down a snow cov­ered hill, increases in size and speed along the way. The more you work on your pri­or­i­ties, the more moti­vated you will become and the more timely the results you will pro­duce. They will increase and keep on increasing.

Pam Lon­tos once wrote, “Momen­tum cre­ates more momen­tum as moti­va­tion actu­ally feeds on itself.” Each lit­tle suc­cess achieved will increase your self-​​esteem, your effec­tive­ness, and of course, your efficiency.

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“Do not mea­sure your life by your goals but what you are actu­ally doing to achieve them.“
– Peter Drucker

“The ulti­mate goal of life is death — the expe­ri­ence of life is where the value is, not the results we achieve.“
– Anony­mous

When peo­ple refer to pro­duc­tive­ness, they usu­ally refer to “busy-​​ness.” Pos­i­tive pro­duc­tiv­ity, on the other hand, is the result of doing what’s impor­tant and will hinge greatly on how well you adhere to this process of align­ment. Align­ment can also help you to dis­cover not only what you need to do but also pro­vide you with short­cuts as well.

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