My recent article about Facebook not being a viable marketing tool has created quite a stir.

Many people agreed with me. But some people didn’t, and I respect that. However, while a few were scathing and harsh in their remarks, others posted some excellent rebuttals on their own blogs.

This topic seems to be as controversial as the long-versus-short-copy debate in copywriting circles. Déjà -vu? Well, it’s no wonder because, just like the copy length debate, both sides are right.

It all depends on how you use them and with whom.

That’s why I agree with most of Facebook’s proponents. That might sound like a contradiction, but I believe it’s because many misunderstood my post. So I wanted to take a moment before hopping on the plane to clarify a few things.

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Sylvie and I just came back from a seminar in Florida for an entire week, attending an event held by Frank Kern and Ed Dale.

We had a blast!

We left the day after the humoungous launch of our new product, ContextCASH.com. But during that time, we didn’t know that the payment processor was down for several hours the other day.

(It was likely because of the incredible frenzy caused by ContextCASH! Not only did we sell out of the “first group” of enrollees to which we made a special offer, but also, and according to our friend Mike Filsaime who owns PayDotCom.com, we broke sales records and had their biggest launch ever!)

However, many of you have tried to join ContextCASH during that time, but couldn’t. For that, we truly apologize.

And we want to make it up to you…

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