Organic traf­fic is a fan­tas­tic source of vis­i­tors that’s often ignored by many marketers.

Search engines change all the time and many of them now charge for the priv­i­lege of includ­ing your web­site. So, peo­ple often ask me how to gen­er­ate traf­fic, beyond the search engines and with lit­tle to no cost.

Let me be can­did by say­ing that I am not a search engine expert, nor do I play one on TV. But there are two meth­ods that I’ve used con­sis­tently to attract thou­sands of qual­i­fied hits to my web­site at vir­tu­ally no cost and with very lit­tle effort.

Granted, everyone’s dif­fer­ent. And these tech­niques may not be appro­pri­ate for every­one. How­ever, let me share what works for me and what I do, along with a few tips.

My biggest organic traf­fic gen­er­a­tor is con­tent marketing.

Namely, there are two categories:

1. Post­ing con­tent on social net­works, includ­ing blogs, blog com­ments, forums, social net­work­ing sites, dis­cus­sion lists, and of course, my own blog;
2. Con­tribut­ing con­tent, such as writ­ing arti­cles or reports, and sub­mit­ting them to ezines, mag­a­zines, direc­to­ries, and guest con­tri­bu­tions on other people’s blogs.

Now, let’s take a closer look, shall we?

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A stu­dent, who is an upcom­ing copy­writer, recently asked where he could find clients will­ing to pay higher rates for his skills.

Hav­ing built a client base through net­work­ing on Inter­net forums geared towards start-​​up busi­ness own­ers, he now wanted to find oppor­tu­ni­ties that would allow for upward mobil­ity within his craft.

This is a com­mon sce­nario, because local and espe­cially start-​​up busi­nesses are easy to find, and pro­vide plenty of oppor­tu­ni­ties to prac­tice your emerg­ing copy­writ­ing skills.

In a pre­vi­ous arti­cle, I talked about three tips for aspir­ing copy­writ­ers. I rec­om­mend any new copy­writer to fol­low these three tips to start build­ing a track record and get to a level that makes them appeal­ing to higher-​​paying clients.

But after your copy­writ­ing skills are devel­oped, how­ever, it becomes desir­able if not nec­es­sary to seek out clients — bet­ter, more lucra­tive clients — who are estab­lished enough to pay a fair wage for your skills and, above all, your results.

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The 10 Com­mand­ments of Power Posi­tion­ing: Mag­i­cal Mar­ket­ing Strate­gies for Cre­at­ing an End­less Stream of New, Repeat, and Refer­ral Busi­ness is Michel Fortin’s ebook that brings together the art of posi­tion­ing with the sci­ence of direct response.

This ver­sion is the 3rd edi­tion with over 140,000 copies dis­trib­uted to date! This is includes third party dis­tri­b­u­tion since peo­ple are invited to freely pass the ebook around. In fact, the esti­mate is in excess of 140,000 copies in all. (It’s prob­a­bly closer to 300,000 copies if not more.)

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Scarcity is an effec­tive tac­tic often used in copy­writ­ing to cre­ate a sense of urgency in an effort to con­vince the unde­cided reader to make a pur­chas­ing decision.

After all, peo­ple pro­cras­ti­nate, and they do for a vari­ety of rea­sons. It’s sim­ply human nature. So the goal of apply­ing scarcity is to pre­vent prospects from pro­cras­ti­nat­ing.

As online con­sumers become wise to these direct-​​response copy­writ­ing tac­tics, one ques­tion often arises:

“What about dig­i­tal prod­uct down­loads, like ebooks and soft­ware? How can you cre­ate a sense of urgency for some­thing that, in itself, is lim­it­less or per­ceived as such?”

Here’s how to use scarcity sell­ing effec­tively with dig­i­tal products:

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I am not a copy­writer. I make my fair share of sales online, but I have to assume that most peo­ple buy from me because they know me and like me. Either that or they really want what I am offer­ing, and just roll their eyes and hunt for the order but­ton. Because my copy skills stink — and they stink bad.

Over the years I have read every­thing that I can get my hands on about copy­writ­ing, and I’ve even made some sub­stan­tial improve­ments. But just recently I found a much bet­ter (read: eas­ier!) way to write sales copy.

It’s a back­wards fill-​​in-​​the-​​blanks strat­egy, but it works.

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The buzz is on. Peo­ple are talk­ing about Rich Schefren, and they’re talk­ing about him all over the Internet.

If you don’t know Rich, then you bet­ter get to know him now. Rich is a small-​​business strate­gist, and has helped many busi­nesses — includ­ing his own — make mil­lions upon mil­lions of dollars.

His mar­ket­ing strate­gies have been fea­tured in the Wall Street Jour­nal, ABC, CBS and NBC. He was worked with Jay Abra­ham, Stephen Pierce, John Carl­ton, Jeff Paul, Jeff Walker and too many oth­ers to men­tion here. He’s also a per­sonal friend of mine and a bril­liant marketer.

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