I am not a copywriter. I make my fair share of sales online, but I have to assume that most people buy from me because they know me and like me. Either that or they really want what I am offering, and just roll their eyes and hunt for the order button. Because my copy skills stink — and they stink bad.

Over the years I have read everything that I can get my hands on about copywriting, and I’ve even made some substantial improvements. But just recently I found a much better (read: easier!) way to write sales copy.

It’s a backwards fill-in-the-blanks strategy, but it works.

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I often get made fun of for this, but one of my favorite movies of all time is “Signs,” directed by M. Night Shyamalan. Why do I like it so much?

Probably because it shares many characteristics with Alfred Hitchcock films. (Hitchcock is my favorite director of all time.) But it’s also a bit funny, a bit scary, a bit emotional, and very suspenseful. The premise is an alien invasion, but the plot is really about a minister regaining his faith.

Talk about something for everyone!

That brings up a good question. How do you advertise a film that has something for everyone? Do you try to appeal to everyone? Or do you choose the most profitable segment of the market?

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