A fair warning: this post delves into something I’m passionate about, which is somewhat philosophical in nature. So if you’re of a certain religious persuasion and easily offended by others, then please skip over this blog post. If not, read on…

“The Secret” is taking the entire world by storm. It deals with the “Law of Attraction,” in that we attract to ourselves what we think and feel, and that our perceptions mold our reality.

As Earl Nightingale proclaimed in “The Strangest Secret,” one of the first self-help programs I’ve ever bought: “We become what we think about.”

You may have seen it talked about on Larry King, Oprah, and many other talk shows. It’s the most successful Internet launch of any product. It hit Alexa #1 soon after its launch, and propelled to the Amazon.com’s #1 best selling book and DVD within a few months.

It appeared in The Wall Street Journal, New York Times, and Time Magazine, and even on the cover of Newsweek, which came shortly thereafter.

But is “The Secret” truly worth the buzz? Or is it just an old-world philosophy packaged in some newfangled marketing? The answer to the former is definitely “yes.” But for the latter, it’s “yes” and “no.” Let me explain…

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In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else.

The more generic you become, the greater your competition will be, since you’ve placed your offering in the same ring as the Wal-Marts, Targets and eBays of the world.

In other words, cast a wider net, and the likelihood that more competitors who are trying to go after the same “fish” will occupy the same marketspace.

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