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Digital Scarcity: Does It Still Convert?
After all, people procrastinate, and they do for a variety of reasons. It’s simply human nature. So the goal of applying scarcity is to prevent prospects from procrastinating.
As online consumers become wise to these direct-response copywriting tactics, one question often arises:
“What about digital product downloads, like ebooks and software? How can you create a sense of urgency for something that, in itself, is limitless or perceived as such?”
Here’s how to use scarcity selling effectively with digital products:
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