Email Updates Digital Scarcity: Does It Still Convert?
Scarcity is a tactic often used in copywriting to create a sense of urgency and convince the “on-the-fence” customer to make a purchase decision. Above all, the goal is to prevent prospects from procrastinating.
As online consumers become wise to these direct-response copywriting tactics, one question often arises:
“What about digital products and electronic downloads, like ebooks and software? How can you create a sense of urgency for something that, in itself, is limitless (or perceived as such)?”
Here’s how to use scarcity selling effectively with digital products:
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