I couldn’t talk about this when I first learned about it, but now that it’s public I wanted to pass the info along.

You may or may not know Julie Perry.

She’s a very dear friend of mine, a well-known Internet marketer, and an entrepreneur. We constantly see each other at seminars and always have a great time. She’s always laughing, fun to be with, and a great person.

If you can’t picture her, to help you here’s a photo of the both of us — you might have seen her at Internet marketing seminars, yourself:

She’s known for her love of boats. She’s written a book on yachting, and she’s also the host of TheBoaters.tv, a website for yachters and boat lovers.

Now, the sad news…

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Some people like hypey copy, while others prefer newsy copy. Some people like long, others prefer short. Some people drama, stories and testimonials… Others data, statistics and facts.

Does it all matter? Absolutely.

What makes one style of copy more favorable than another? Why does one person buy from one type of copy and not from another? It really comes down to the buying behavior of your market. And in fact, there are four major personality types.

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