Part #2 of my wife’s shocking exposé, Internet Marketing Sins covering five more sins, is finally out.

It took a bit longer this time, and Sylvie explains why in the report.

Once you read this second installment and some of the shocking revelations it makes, you’ll soon understand why. Because in it, she exposes some of the more devious, cunning, and toxic behaviors and destructive personality traits we see online today.

(The section on Cult Leaders is pretty fascinating, too. There’s some pretty harsh stuff in there, and some of it might seem very familiar to you.)

But it’s not all doom and gloom. You’ll also be in for a good laugh, too.

Have you ever seen Jeff Foxworthy do his “You might be a Redneck” skit? Well, Sylvie did her own with lazy marketers. And they’re all 100% true. As the outsourcing provider to many marketers, she’s seen her fair share of corner-cutting tactics.

The report is available on the download page of the initial report. If you haven’t signed up already, then I suggest that you do.

Go now and download part #2 of InternetMarketingSins.com.

When my wife released her controversial report, Internet Marketing Sins, we received mixed reactions. As expected, of course.

Some people thought it was about time someone spoke out on these underhanded tactics and stupid marketing tricks. Others praised Sylvie’s efforts and gushed her with appreciation.

Others, on the other hand, didn’t feel as… appreciative.

Read the rest or post a comment »

One of the many tools available that I absolutely love is Amember from CGI-Central. Amember not only manages my membership sites, it also handles digital product sales, delivery, and protection.

For instance, it protects download pages, offers backend sales and automation, allows protection of “external” folders and files, and it even comes with a built-in autoresponder. (And that’s just a partial list.)

I use Amember with WordPress for my membership sites, such as, for example, the all-new Success Chef University, among many others.

But Amember does have its flaws…

Read the rest or post a comment »

Scarcity is a tactic often used in copywriting to create a sense of urgency and convince the “on-the-fence” customer to make a purchase decision. Above all, the goal is to prevent prospects from procrastinating.

As online consumers become wise to these direct-response copywriting tactics, one question often arises:

“What about digital products and electronic downloads, like ebooks and software? How can you create a sense of urgency for something that, in itself, is limitless (or perceived as such)?”

Here’s how to use scarcity selling effectively with digital products:

Read the rest or post a comment »

Last month, I released a WordPress theme that mimics my blog design, Clean Copy. It has a left sidebar and the same font and color scheme as my own blog at MichelFortin.com.

Thank you to everyone who downloaded it!

However, since then a lot of people have requested the right-sidebar version (I recommend the right for SEO purposes). And I also thought about a full, double-sidebar version, with one on each side.

So I decided to hire Cory Miller once again, a talented theme designer whom I highly recommend, to design them. And, he did it. Introducing…

Read the rest or post a comment »

Lately, a lot of people have asked me where they can get a blog theme like mine, or where did I get mine made. (In fact, it’s practically a daily occurrence.)

Unfortunately, I designed this theme myself — using Kubrick’s base theme, I created the graphic header using Adobe PhotoShop, and tweaked the stylesheet file for the fonts and colors to match it.

Then, a couple of weeks ago, my friend Armand Morin, for whom I wrote the copy for the Big Seminar, suggested sponsoring a free WordPress Theme.

So I decided to hire Cory Miller, a talented theme designer whom I highly recommend, to design a similar-looking theme. And, he did it. Introducing…

Read the rest or post a comment »

Each call is about 2 hours long, and cut into 30-minute segments to download quicker. To listen immediately, simply click the “+” (plus) sign, then click the start button (the right arrow icon).

Read the rest or post a comment »