I’m in Austin, Texas this week to attend a wed­ding — con­grat­u­la­tions to Heather and Bran­don! — and a week­long, pri­vate sem­i­nar with my mas­ter­mind group. But while I’m here, I’ve got some good news and some bad news…

The bad news — for me, not you — is that, a week before leav­ing, I suf­fered a sacroil­iac joint injury. It was likely caused by my bad pos­ture related to my exist­ing her­ni­ated discs, which as a result is caus­ing ago­niz­ing sci­at­ica.

For the first three days, I was com­pletely immo­bile. It took me an hour just to get out of bed! Any slight move­ment would cre­ate shoot­ing pains in my lower back, par­tic­u­larly in my but­tocks, and would go down my leg with aches and a “pins and nee­dles” feeling.

It’s excru­ci­at­ing. In fact, I almost backed out of the Austin trip. But being able to regain some mobil­ity, I took a chance at the last minute. Luck­ily, the air­line pro­vided me with a wheel­chair. Cur­rently, I’m walk­ing with two canes and a back brace.

Now, the good news…

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Ryan Deiss, who is a friend and mar­keter I highly respect, didn’t see eye-​​to-​​eye with me on some issues. One of them is cer­tainly forced continuity.

How­ever, just this morn­ing he released a new report, enti­tled, “The Death of Forced Con­ti­nu­ity.” I’ve read it, and it’s a good report. I rec­om­mend it.

Granted, Ryan’s intent in releas­ing this report is not 100% altru­is­tic. After all, he is, like me, a diehard capitalist.

Ryan sells a course on how to cre­ate con­ti­nu­ity pro­grams, and he cer­tainly makes the case for his own prod­uct in this report. How­ever, noble or not, he did switch gears and noticed a dra­matic improve­ment in his over­all prof­its, which he shares in this report.

So read it because it con­tains a few very pow­er­ful lessons on the sub­ject of forced con­ti­nu­ity, and what you can do instead to make more money with con­ti­nu­ity programs.

Now, I won’t go into detail with regards to what I feel about forced con­ti­nu­ity (I have done so sev­eral times already on this blog). But let me add a few addi­tional comments.

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The long antic­i­pated third and final install­ment of my wife’s shock­ing and highly con­tro­ver­sial exposé, Inter­net Mar­ket­ing Sins cov­er­ing five more sins, is finally out.

It took a bit longer this time, and Sylvie explains why in the report. She also clears up a lot of mis­con­cep­tions about why she wrote this report. And in fact, this time she did it a lit­tle differently.

This time, she did it on video!

There are sev­eral reasons.

For one, she wanted to save time. Her recent surgery forced her to post­pone writ­ing this sec­tion, and peo­ple were clam­or­ing for it.

Sec­ond, it would also give you a chance to hear her pas­sion, and some­times, her anger. Plus, she ends with a heart­felt plea you def­i­nitely don’t want to miss!

Like parts one and two, she uses strong lan­guage and doesn’t hold back! Your dis­cre­tion is advised.

She exposes the final five sins, i.e., Tele­sem­i­nar Idiots, Brain­less Free­bie Seek­ers, Coach­ing Addicts, Time-​​Sucking Vam­pires, and Slave Own­ers. The video is on the same down­load page of the first two parts. If you haven’t signed up, do it now…

Go now and watch part #3 of Inter​net​Mar​ket​ingSins​.com.

Part #2 of my wife’s shock­ing exposé, Inter­net Mar­ket­ing Sins cov­er­ing five more sins, is finally out.

It took a bit longer this time, and Sylvie explains why in the report.

Once you read this sec­ond install­ment and some of the shock­ing rev­e­la­tions it makes, you’ll soon under­stand why. Because in it, she exposes some of the more devi­ous, cun­ning, and toxic behav­iors and destruc­tive per­son­al­ity traits we see online today.

(The sec­tion on Cult Lead­ers is pretty fas­ci­nat­ing, too. There’s some pretty harsh stuff in there, and some of it might seem very famil­iar to you.)

But it’s not all doom and gloom. You’ll also be in for a good laugh, too.

Have you ever seen Jeff Fox­wor­thy do his “You might be a Red­neck” skit? Well, Sylvie did her own with lazy mar­keters. And they’re all 100% true. As the out­sourc­ing provider to many mar­keters, she’s seen her fair share of corner-​​cutting tactics.

The report is avail­able on the down­load page of the ini­tial report. If you haven’t signed up already, then I sug­gest that you do.

Go now and down­load part #2 of Inter​net​Mar​ket​ingSins​.com.

When my wife released her con­tro­ver­sial report, Inter­net Mar­ket­ing Sins, we received mixed reac­tions. As expected, of course.

Some peo­ple thought it was about time some­one spoke out on these under­handed tac­tics and stu­pid mar­ket­ing tricks. Oth­ers praised Sylvie’s efforts and gushed her with appreciation.

Oth­ers, on the other hand, didn’t feel as… appreciative.

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One of the many tools avail­able that I absolutely love is Amem­ber from CGI-​​Central. Amem­ber not only man­ages my mem­ber­ship sites, it also han­dles dig­i­tal prod­uct sales, deliv­ery, and protection.

For instance, it pro­tects down­load pages, offers back­end sales and automa­tion, allows pro­tec­tion of “exter­nal” fold­ers and files, and it even comes with a built-​​in autore­spon­der. (And that’s just a par­tial list.)

I use Amem­ber with Word­Press for my mem­ber­ship sites, such as, for exam­ple, the all-​​new Suc­cess Chef Uni­ver­sity, among many others.

But Amem­ber does have its flaws…

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Scarcity is an effec­tive tac­tic often used in copy­writ­ing to cre­ate a sense of urgency in an effort to con­vince the unde­cided reader to make a pur­chas­ing decision.

After all, peo­ple pro­cras­ti­nate, and they do for a vari­ety of rea­sons. It’s sim­ply human nature. So the goal of apply­ing scarcity is to pre­vent prospects from pro­cras­ti­nat­ing.

As online con­sumers become wise to these direct-​​response copy­writ­ing tac­tics, one ques­tion often arises:

“What about dig­i­tal prod­uct down­loads, like ebooks and soft­ware? How can you cre­ate a sense of urgency for some­thing that, in itself, is lim­it­less or per­ceived as such?”

Here’s how to use scarcity sell­ing effec­tively with dig­i­tal products:

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