October is Breast Cancer Awareness Month. As you know, my wife has started a blog about her breast cancer at BreastCancerVictory.com. In addition to being somewhat therapeutic for her, she’s not only enriching people’s lives with her story but also creating awareness about this silent killer.

Every 1.9 minutes, a woman is diagnosed.

So anything you can do to help is so important. Even small things. Run in your local “run for the cure.” Talk about it on your blog or in your emails (early detection and prevention is the single greatest “cure”). Donate to it directly. Shop “pink” during October whenever you can (from retailers who donate portions of your purchase).

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As you remember from my previous post, I exposed myself to the world for a good cause. And I challenged my friend Armand Morin to see who gets the most “buzz” (comments) to either of our blogs.

The week is not over yet, and I’m a little early. But I wanted to show you a little 3-minute video to prove that I wasn’t kidding. Would you like to know who’s winning? So far it’s (hold on tight)…

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“Buzz cut,” that is.

You see, a few days ago, my friend Armand Morin posted on his blog about his recent shave, and asked his fellow readers to comment and vote on which one they liked best:

  

With the goatie? Or without?

I teased Armand a bit about it, so I decided to grow one myself. But that’s not fair, since Armand has had a beard for years. Me, I’ve had one on and off for years, too.

So I decided to shave something else. And now, I’m exposing my “naked” self to the world, because I have shaved…

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Zachary Romero is not only a copywriter, he’s also one of my copywriters on my CopywritingCrew.com team (I don’t like calling him a “junior” copywriter either, because some of his copy is amazing, even better than mine).

Zac has written copy in my stead for some of the top marketers out there, and his copy has had astonishing results.

But there’s also something else…

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