As the Hol­i­day sea­son is slowly com­ing upon us, I reflect on how blessed I was this year. It was noth­ing short of a roller-​​coaster ride — from reach­ing the high­est of the highs, to sink­ing to the low­est of the lows.

But this year, I was incred­i­bly blessed. For one, I learned so many lessons. Some were harsh. Very harsh. But in the end, these pow­er­ful lessons all gave me so much to be thank­ful for.

Yes, it was also a tumul­tuous year to say the least, includ­ing a sep­a­ra­tion and divorce, and the pass­ing away of sev­eral great friends and peo­ple I looked up to (such as Corey Rudl, Peter Drucker, Richard Pryor, among many others).

But in the process…

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Words are pow­er­ful. They are the crux of our exis­tence as copy­writ­ers. And your choice of words is cru­cial in get­ting the results you seek, whether you’re a copy­writer or not, and be it in busi­ness or in your per­sonal life.

To com­pel oth­ers to do what you want them to do, words do the job. So it goes with­out say­ing that you need to choose your words. And you need to choose them care­fully. Because words are more pow­er­ful than you think.

How pow­er­ful?

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