Organic traf­fic is a fan­tas­tic source of vis­i­tors that’s often ignored by many marketers.

Search engines change all the time and many of them now charge for the priv­i­lege of includ­ing your web­site. So, peo­ple often ask me how to gen­er­ate traf­fic, beyond the search engines and with lit­tle to no cost.

Let me be can­did by say­ing that I am not a search engine expert, nor do I play one on TV. But there are two meth­ods that I’ve used con­sis­tently to attract thou­sands of qual­i­fied hits to my web­site at vir­tu­ally no cost and with very lit­tle effort.

Granted, everyone’s dif­fer­ent. And these tech­niques may not be appro­pri­ate for every­one. How­ever, let me share what works for me and what I do, along with a few tips.

My biggest organic traf­fic gen­er­a­tor is con­tent marketing.

Namely, there are two categories:

1. Post­ing con­tent on social net­works, includ­ing blogs, blog com­ments, forums, social net­work­ing sites, dis­cus­sion lists, and of course, my own blog;
2. Con­tribut­ing con­tent, such as writ­ing arti­cles or reports, and sub­mit­ting them to ezines, mag­a­zines, direc­to­ries, and guest con­tri­bu­tions on other people’s blogs.

Now, let’s take a closer look, shall we?

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I often get made fun of for this, but one of my favorite movies of all time is “Signs,” directed by M. Night Shya­malan. Why do I like it so much?

Prob­a­bly because it shares many char­ac­ter­is­tics with Alfred Hitch­cock films. (Hitch­cock is my favorite direc­tor of all time.) But it’s also a bit funny, a bit scary, a bit emo­tional, and very sus­pense­ful. The premise is an alien inva­sion, but the plot is really about a min­is­ter regain­ing his faith.

Talk about some­thing for everyone!

That brings up a good ques­tion. How do you adver­tise a film that has some­thing for every­one? Do you try to appeal to every­one? Or do you choose the most prof­itable seg­ment of the market?

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