I often get made fun of for this, but one of my favorite movies of all time is “Signs,” directed by M. Night Shyamalan. Why do I like it so much?

Probably because it shares many characteristics with Alfred Hitchcock films. (Hitchcock is my favorite director of all time.) But it’s also a bit funny, a bit scary, a bit emotional, and very suspenseful. The premise is an alien invasion, but the plot is really about a minister regaining his faith.

Talk about something for everyone!

That brings up a good question. How do you advertise a film that has something for everyone? Do you try to appeal to everyone? Or do you choose the most profitable segment of the market?

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Search engines change all the time and many of them now charge for the privilege of including your website. So, people often ask me how to generate traffic, beyond the search engines and with little to no cost.

Let me be candid by saying that I am not a search engine expert, nor do I play one on TV. But there are two methods that I’ve used consistently to attract thousands of qualified hits to my website at virtually no cost and with very little effort.

Granted, everyone’s different. And these techniques may not be appropriate for all people. However, let me share what works for me and what I do.

The two biggest traffic builders I use are: 1) posting on message boards, forums, blogs and discussion lists; and 2) writing, syndicating, publishing and submitting articles to ezine publishers — including my own (such as my blog, my newsletter or my website’s archives).

Now, let’s take a closer look, shall we?

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