A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic.

In other words, you visit a website and read the salesletter. You decide it’s not for you, so you leave. But when you try leave (either as you close your browser or simply hover your mouse outside of it), the website attempts to make a last-ditch offer.

The common practice is to offer a discount, and a recent trend is to make it through virtual sales assistant just before the prospect clicks away from the screen.

(Virtual assistant or not, it is no different than a one-time offer appearing in an exit pop-up or spawned browser window once the visitor leaves.)

Not only is the practice annoying, it can be detrimental to your sales efforts.

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After reading my articles on how to find copywriting clients, a student of mine, Jeff, asked me an interesting question.

He’s an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote copy for free when I started my career as a copywriter, he asked me about doing the same:

“Mike, my friends have a very small business, and they have asked me to do copy for them. They say they can’t really pay me that much. I have told them I will do it for free as long as I get rights to the copy and can use it for a reference and in my portfolio. I think this is a wonderful opportunity to get more experience, but my wife wants to see some money on the table. I value your opinion. Can you help?”

Here was my answer.

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EDITED: The special has been extended, possibly a day or so, since I made a mistake. (Read below for the details.)

Did you miss out on the 10th anniversary special I did last year, where I offered lifetime memberships to my private copywriting how-to site, “The Copy Doctor,” for just a fraction of the cost?

Since that time (and even to this day), I get hundreds of emails from people who missed out and want to know if I’ll ever do it again. I wasn’t planning on it since 10th anniversaries don’t come often.

However, with so many people clamoring for it, I thought about it for a while and made a decision. (If you missed out, then you’re going to like this!)

I’m ready to promote Lifetime Memberships of Copy Doctor for just $397 to a few select people, one more time, until the end of March, 2008 (ending in a few days). And possibly for the last time, too.

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I have been crazy-busy getting our newest product ready. It’s an all-in-one membership site that shows you how to create a moneymaking business online in just four steps.

We call it “Success Chef University.”

It covers everything. Every business model, traffic type, and marketing strategy. But do you know which ones you really need and why? What about outsourcing any of it?

Like following a recipe, you need to use the right ingredients in the right order. Success Chef simplifies it all for you with step-by-step video tutorials.

Success Chef is still in the pre-launch phase. However, we decided to invite you to join right now — long before we do launch — with a massive discount.

Limited to the next 50 individuals only.

The salesletter is also interactive, too. We’ve also recorded a special hour-long video to help you. That video is an education in itself! In it, we share those four simple steps to generating income on the Internet.

Check it out if just for the learning experience.

Last week was incredibly exhausting, to say the least.

(Stick around, because I will soon show you how you benefit from our unbelievable “flight-from-hell”.)

On our way to California to speak, we left a day early so that we can have an extra day to work on our presentation before the seminar starts.

We had a layover in Chicago, and our plane was delayed due to mechanical problems. Obviously, we missed our connecting flight to California.

Luckily, the Chicago Airport Hilton was nearby. So we stayed there overnight. Our luggage was still checked, which is fine. Hilton provided emergency supplies, such as toothbrushes and such, to keep us going in the meantime.

We then left for California the next morning.

Everything went well. The seminar was great. But when we left early Monday morning, an incredible series of events followed that seemed to be nothing short of a scene from a Tom Hanks’ movie.

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At the beginning of my career, I specialized in working primarily with cosmetic surgeons. I wrote their direct mail copy, produced their infomercials, trained their sales staff, and consulted them on marketing.

As a big believer in branding and niche marketing, I decided to focus primarily on doctors. I dubbed myself as "The Success Doctor" since my aim was to help doctors become successful.

Up until a decade ago, however, I was just a self-employed freelancer. For years my clients came to me by word of mouth. But since my business was growing quite rapidly, I decided to incorporate.

So on August 17, 1997, I registered "The Success Doctor, Inc." (In fact, it was only a few months later that I created a website and "hung out my digital shingle" at SuccessDoctor.com! And the rest, as they say, is history.)

Nevertheless, this means that, on August 17, 2007, it will be the 10th anniversary of my company. And to celebrate, I want to do something special for you. Something I’ve never done before. So here’s the deal…

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