What’s the most important part in copywriting? Is it the words? The headline? Bullets? Testimonials? Guarantees? The offer?

Nope.

None of these, while all important, are not as important as this one, single yet powerful element. It trumps all the others by a longshot, and it’s the one element that all copy must absolutely have to succeed.

And once I tell you what it is, you’re going to say, “Of course!” But, it’s not what you think — at least, not in the way you think…

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Even though we decided to postpone the multimedia copywriting seminar in southern California due to the fires there, my friend, copywriter David Garfinkel, asked me about it:

“(One of my coaching students) asked if you will share detailed test results like what to say vs. what not to say, what to wear in video, and other nitty-gritty like that, at your seminar when you reschedule it. Those would be excellent points to cover for a serious direct marketer. Anything you’d like me to tell him?”

Valid question. So here’s the answer I gave him, along with a few tips…

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As part of my new coaching program, students can ask me unlimited questions via email. Granted, it’s a bit early, but one common question I seem to get is, “I’m new to copywriting, where do I start?”

Naturally, since coaching students are allowed access to any of my digital programs, they also get access to my Copy Doctor private website, where I share over 50 hours of salesletter and copy critiques, recorded on video.

But one student said something that struck me (and this doesn’t happen often). She said, “I learn better by doing than by watching… Is there anything you can recommend?”

Great question. Some people are visual (they learn better by watching), some are aural (by hearing), others are kinesthetic (by doing or feeling). And I also thought it would be a great question to cover on my blog. So, here goes…

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Last night was an awesome call! Some of you who are not on our list may not know this. But we had David Garfinkel, known as the world’s greatest copywriting coach …

… Craig Perrine, known as the relationship-building copywriter, famous for being instrumental in building lists comprised of over 7,000,000 subscribers (that’s seven million!) in an incredibly short period of time …

… And, last but not least, master copywriter and my dear friend, Peter Stone, who joined us as an impromptu special guest.

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Writer’s block?

It’s a common problem among copywriters.

Finally, you can break through the blocks and barriers that are holding you back from writing truly compelling copy once and for all — or anything else that’s stopping you from the wealth you deserve.

My new course, co-authored with copywriter David Garfinkel called “Breakthrough Copywriting” (David is the mastermind behind the system), has unofficially launched. (Actually, it’s really a pre-launch, as the official launch is April 1st. But until then, there are few extras for a few lucky people — available by invitation only.)

Click here to break through!

(Warning: this is not your typical “copywriting course,” too.)

Have you ever picked up a book off the shelf at a local bookstore, read the front and back covers, opened it up and, after reading a few pages, just couldn’t put it down?

Do you remember, after buying the book, how you flipped each page with an almost excruciating curiosity because the story was so tantalizing, you became increasingly riveted to the book with each subsequent chapter?

Copy is, or should be, the same.

Look at it this way: Good copy makes a good case. But great copy tells a good story. A great copywriter is also a great salesperson. But all great copywriters AND all great salespeople also have one thing in common…

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My friend Armand Morin’s Big Seminar V was a blast!

As usual.

It was the biggest Big Seminar ever. The picture on the left is the humongous stage and lightshow. A massive 36′ stage and a 16′ catwalk. Pretty freakin’ amazing, if you ask me. And with close to 400 people in attendance, it was indeed the biggest one ever. (Next time promises to be even bigger, according to Armand.)

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