Don’t Let Your Sales Drown in Doubt
Have you ever made a buying decision only to have that gut instinct called “buyer’s remorse” creep up on you immediately after you’ve left the store?
Or, worse yet, have you ever felt the need to rationalize a purchasing decision to save yourself from this conflict?
This very thing happened to me just a few days ago. However, this time it was the vendor who initiated the remorse. (The result was the loss of a four-figure sale!)
Read on to find out their grave mistake… and the marketing lesson behind it.



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