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Flustered by Fake Friendly Comments
I’m seeing a growing number of comment spam lately. Not the usual, software-driven kind — Akismet and Disqus do a wonderful job to keep those at bay. But the ones that look, on the surface, as legitimate comments.
Legitimate, they are not.
They are faux comments masking as real ones for the express purpose of siphoning traffic. Called “friendly comment spam,” they are typically simple, often just a sentence or two, and most of them are generic, irrelevant, and complimentary in nature.
Believe me, I love praise like most people. But just saying “nice blog” (or “nice article,” “nice post,” “good job,” “love this post,” etc) does not constitute a comment. They are not contributing anything to the conversation, or anything of value to my readers.
I talked about this on Twitter and on Facebook, and while most people agreed with me, some were opposed. One person said that many of these commentators are aspiring copywriters and that I should be grateful for such a problem.
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