An interesting question was recently asked of me in a discussion forum: “I agree with the idea of submitting articles [in order to get] a lot of targeted visitors to a site, however, I was wondering, ‘What keeps Michel Fortin writing?’ I mean, Michel, what is your 3-, 5- or 7-point formula to get an article on paper? What are [some of the specific] steps you follow?”

Here’s my answer.

1. I’m subscribed to a ton of ezines and blogs.

As an “expert” (if I dare call myself that) in my field, I must keep abreast of my industry — so should you. But the wonderful byproduct is that something I’ve read will stir a few ideas in my mind about something worth writing.

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In John Reese’s Marketing Secrets Forum, a forum in which I am the senior moderator, member John Jarowski posted a really important question. He asked, and I’m paraphrasing John for the sake of brevity:

“When a new strategy is taught by some ‘guru’, everybody seems to copy it without tweaking it. This dilutes their effectiveness and puts me off tremendously. I would think that using any ‘new’ marketing strategy is a lot less effective once it gets diluted by lazy marketers who want to do cookie cutter style marketing.”

I agree. And let me tell you why this is true, and share with you important tips on how to avoid this.

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