As part of my coach­ing pro­gram, stu­dents can ask me unlim­ited ques­tions via email. One com­mon ques­tion I seem to get is, “I’m new to copy­writ­ing, where do I start?”

Since my coach­ing stu­dents also get access to any of my dig­i­tal pro­grams, they also get access to my Copy Doc­tor web­site, where I share over 50 hours of saleslet­ter and copy cri­tiques, recorded on video. It’s a great start.

But one stu­dent said some­thing that struck me:

“I learn bet­ter by doing than by watch­ing. Is there any­thing you can recommend?”

Great ques­tion. Some peo­ple are more visual (they learn bet­ter by watch­ing), some are more aural or audi­tory (by hear­ing), oth­ers are more kines­thetic (by doing or feel­ing). And I also thought it would be a great ques­tion to cover on my blog. So, here goes…

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One of the most pop­u­lar threads on my now defunct dis­cus­sion forum for copy­writ­ers was one started by my friend Dean Jack­son.

If you don’t know Dean Jack­son, he is a Toron­ton­ian, a real estate mogul, an infor­ma­tion mar­ket­ing mil­lion­aire (author of many pro­grams, includ­ing the highly suc­cess­ful “Stop Your Divorce!”), and a darn-​​fine copywriter.

This post was extremely pop­u­lar for a num­ber of reasons.

In it, Dean shared his quick-​​and-​​dirty for­mula for writ­ing saleslet­ters really fast. Of course, I’m a big fan of Robert Plank’s Speed Copy Secrets. But this for­mula is a great short­cut if you want to write a bare­bones saleslet­ter in less than an hour.

Above all, the idea behind this for­mula is to get you to start writ­ing. Too many mar­keters and copy­writ­ers get stuck at the begin­ning, such as at the head­line, and they fail to get any trac­tion. They often blame it on “writer’s block.”

Accord­ing to Dean, this for­mula has helped him write sev­eral million-​​dollar saleslet­ters for him­self and oth­ers. With his gra­cious per­mis­sion, I’m reprint­ing it here on this blog, along with some of my own edi­to­r­ial com­ments and tips…

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I’m back from New Zealand. We had a chance to eat at The Orbit, a rotat­ing restau­rant at the top of the Sky Tower with our friend and copy­writ­ing whiz Alan For­rest Smith.

Now that I’m back, I have a some­thing for you.

You’ve prob­a­bly read my last blog post about this seem­ing “intu­itive skill” some mar­keters seem to have when find­ing red-​​hot niches online — or con­firm­ing if yours is viable and prof­itable, and how to sell more. It’s the first and most impor­tant step in Suc­cess Chef.

It took my wife Sylvie Fortin over nine long months to put together. You get close to five hours of stream­ing lessons with tons of resources. And it’s get­ting rave reviews!

Well, I finally had time to write some copy and put up a rough web page that explains it in much greater detail. I’m still work­ing on it. I’ve added a com­plete course descrip­tion, a list of what’s included, and an extra bonus not men­tioned before.

So please check it out and let us know what you think!

Click here for a course descrip­tion and more.

Why is it that suc­cess­ful mar­keters and online entre­pre­neurs seem to have this vir­tual “6th sense” when it comes to pin­point­ing hot, hun­gry, and highly prof­itable mar­kets they can sell prod­ucts to?

We see this again and again and again.

They seem to have this “Midas touch” when it comes to sell­ing online. Any prod­uct they launch sells like gang­busters. Every pro­mo­tion they do bal­loons their bank accounts. Every new mar­ket they enter becomes a sure­fire winner.

But ask them how they tap these hid­den gold­mines with an almost impec­ca­ble accu­racy, and the likely response you will get is, “I don’t know, it just feels right.”

There’s a reason.

(Stay with me, because in a moment I’m going to show you how you can do this your­self, and you don’t have to be psy­chic or shell out a lot of money!)

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“We are hoard­ing poten­tials so great they are just about unimag­in­able.“
– Jack Schwartz

“Human­ity has only scratched the sur­face of its real poten­tial.” “You are within God. God is within you.“
– Peace Pil­grim (1900–1981)

Come to think of it, by def­i­n­i­tion suc­cess is an end-​​result or an achieve­ment of some sort. But true suc­cess, how­ever, doesn’t stop after you’ve reached a goal or cease once you’ve attained a cer­tain rank. If you want to be suc­cess­ful, you will have to accept that suc­cess is an ongo­ing process.

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This small book­let con­tains ten core prin­ci­ples based on my “Power Posi­tion­ing” con­cept — a set of pow­er­fully effec­tive strate­gies that have made tons of prof­itable busi­ness for many entre­pre­neurs and pro­fes­sion­als like you.

These ideas are dis­tilled from my inten­sive train­ing sem­i­nars that have cost some peo­ple up to $2,495 to learn. They are offered to you here for a much more mod­er­ate invest­ment that, if applied prop­erly, will surely return your invest­ment a thou­sand times over!

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If there’s one prob­lem in all adver­tis­ing and mar­ket­ing, it is the sheer fact that there is too much com­pe­ti­tion out there. Every­thing just seems to look like every­thing else. If one copies another com­pany let alone another company’s pro­mo­tion, it only serves as a reminder of one’s competition!

You don’t want to remind your prospects about your com­pe­ti­tion, do you?

So, don’t copy them — or as Earl Nightin­gale once said, “Don’t copy, cre­ate!” Be unique. Be orig­i­nal. Be spe­cial. Be dif­fer­ent. In fact, be so dif­fer­ent that, if pos­si­ble (and it is), your name or the name of your firm as well as the ser­vices you deliver become generic in the minds of prospects.

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