In John Reese’s Marketing Secrets Forum, a forum in which I am the senior moderator, member John Jarowski posted a really important question. He asked, and I’m paraphrasing John for the sake of brevity:

“When a new strategy is taught by some ‘guru’, everybody seems to copy it without tweaking it. This dilutes their effectiveness and puts me off tremendously. I would think that using any ‘new’ marketing strategy is a lot less effective once it gets diluted by lazy marketers who want to do cookie cutter style marketing.”

I agree. And let me tell you why this is true, and share with you important tips on how to avoid this.

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As the Holiday season is slowly coming upon us, I reflect on how blessed I was this year. It was nothing short of a roller-coaster ride — from reaching the highest of the highs, to sinking to the lowest of the lows.

But this year, I was incredibly blessed. For one, I learned so many lessons. Some were harsh. Very harsh. But in the end, these powerful lessons all gave me so much to be thankful for.

Yes, it was also a tumultuous year to say the least, including a separation and divorce, and the passing away of several great friends and people I looked up to (such as Corey Rudl, Peter Drucker, Richard Pryor, among many others).

But in the process…

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