Subscribe by email and get blog updates, news, and more! Enter your email below.
(103)
(20)
(27)
(102)
(67)
(125)
(17)
(13)
(39)
(15)
(19)
(22)
Most Popular Articles
The Death of The Salesletter is Michel Fortin’s controversial look at Web 2.0 and how it’s affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel’s wife, Sylvie Fortin, released her controversial exposé on the stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
Signup today to be notified of new articles by email. As a gift, get a free electronic copy of Michel Fortin’s book, “The 10 Commandments of Power Positioning.” Download »
Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash, and get top dollar. Perfect for copywriters and freelancers of all types! Click for more »
The "Samplification" of the Web
The "Samplification" of the WebBlame it on the need to feel more secure about a purchase decision, or blame it on the pervasive lack of credibility with most websites these days, the reality is that people want to know exactly what they’re going to get before they buy.
Sure, copy can fill that need, but only to certain degree.
Also, by “samples” I don’t mean just free trials, either. They also include videos, audios, online demos, customer support chats, and interactive tools that allow the user to get a sense of what they’re buying (think of 360-degree virtual tours of homes on real estate websites, among others).
(more…)