Email Updates Niches Suck And Other Heresies
Many copywriters often talk about targeting a niche… getting to know them so you talk their language and describe your solution for them as though you were one of them.
I’d like to take a contrarian view.
I think it’s silly to worry about targeting a “niche.”
I propose that all people are the same at their core and if you are actually working a true market… targeting is as silly as pretending that some people don’t eat or sleep or have sex or breathe.
Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! 
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