When my wife released her controversial report, Internet Marketing Sins, we received mixed reactions. As expected, of course.

Some people thought it was about time someone spoke out on these underhanded tactics and stupid marketing tricks. Others praised Sylvie’s efforts and gushed her with appreciation.

Others, on the other hand, didn’t feel as… appreciative.

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I’m going to tell you why long copy is here to stay, no matter what Michel Fortin and John Reese tell you.

And when it comes to guys who keep their ear to the ground and their eyes on the numbers (and test results), no one has my greater respect than those two guys.

Yes, attention spans are dwindling. Yes, it’s becoming more and more an audio-visual world on the Web.

But let’s look at the whole question from a consumer’s point of view.

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