I love social media. And I love try­ing and test­ing new stuff. If there’s some new social media tool, web­site, or com­mu­nity, I’ll be one of the first ones to try it out.

But there is a limit. And I think we need to be care­ful. Because social media is like a drug. It can become dan­ger­ously addic­tive. It can even kill your business.

Social media seems to be the cur­rent fad. Everybody’s in on it like it’s one big cock­tail party you just don’t want to leave.

But the way social media is cur­rently being touted, hyped up, and used (or should I say, abused), is rem­i­nis­cent of some­thing that hap­pened way back in the 90s.

(I’ll come back to this in a moment.)

Yes­ter­day, I watched a bril­liant video by Loren Feld­man. Feld­man has a tell-​​it-​​like-​​it-​​is style. While he may be blunt and use strong lan­guage to voice his opin­ion, he is never afraid to voice it. Regard­less of what I think of his style, his video res­onated with me.

In it, he drove home an impor­tant point. I believe what he talked about is not only right, but also some­thing we need to real­ize and become wise about before we need­lessly kill our busi­nesses. And that’s ignor­ing the most impor­tant place on the web…

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Just a quick message.

I’m going to post a new arti­cle later this after­noon. But I real­ize that some­times I don’t broad­cast an email notice to you. Either I sim­ply for­get, or I don’t have the time.

The RSS-​​to-​​email noti­fi­ca­tion is still being upgraded, so until then, the only way to make sure you’re noti­fied of any new blog posts is to sub­scribe to my RSS feed.

RSS feeds allow you to add the blog to your favorite RSS reader (like Feed­De­mon, News­ga­tor, etc), or start page (Page­Flakes, NetVibes, YahooWeb, Google Reader, etc).

I highly rec­om­mend that you add my feed.

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