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Posts Tagged ‘colloquialism’

Paint Your Copy With Pictures

Paint Your Copy With PicturesA strat­egy in copy­writ­ing that’s immensely pow­er­ful is to use words and phrases that help to paint vivid pic­tures in the mind. When peo­ple can visu­al­ize the process of doing what you want them to do, includ­ing the enjoy­ment of the ben­e­fits of your offer, you also drive their actions.

I call them UPWORDS: “Uni­ver­sal Pic­ture Words and Relat­able, Descrip­tive Sen­tences.” In other words, words and phrases that describe ideas the mar­ket can uni­ver­sally appre­ci­ate and relate to.

That is, analo­gies, metaphors, action words, men­tal imagery, exam­ples, tes­ti­mo­ni­als, case stud­ies, com­par­isons, col­lo­qui­alisms, sto­ries, etc.

Why?

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »