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Three-Step Shortcut to Writing Successful Ads
The real estate office manager marched to his secretary’s desk. He rubbed his face in frustration. I stopped making cold calls to spy on their conversation.
In muffled tones, he told her to write a “house ad” for a new listing. He wasn’t sure what to write. So he told her to come up with something. Anything.
Back then I sold real estate for a living. I just started learning how to write ads that work. But I couldn’t believe what just transpired.
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