A lot of people ask me what’s my blogging strategy. They want to know, for instance, how I post articles, build a list, and drive traffic to my blog. More important, they want to know how I make money with it.

The short answer, of course, is to keep offering great content. Content you find valuable. Content you believe may be of interest or value to your readers.

Plus, I don’t use my blog as a business model like some A-list bloggers out there. Making money is purely a byproduct. I do have ads on it, interspersed throughout, linking either to my products or to products I’m an affiliate of. But they are not focal points.

Granted, those ads do help to pay the bills, keep my blog alive, and incentivize me to continue posting what I hope is valuable content for my readers.

But some people wonder how I drive traffic to this blog and build my list of subscribers. After all, I don’t advertise it at all with any paid advertising — other than in my signature file on some forum posts, or on my social network profiles like Twitter and Facebook.

I’ve revealed part of my strategy in some courses, such as Success Chef University, currently being offered for less than $97 a month. I’ve also revealed it in a few interviews I gave here and there. I’ve also revealed a handful of them on this blog in the past.

However, it is a good question.

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The long anticipated third and final installment of my wife’s shocking and highly controversial exposé, Internet Marketing Sins covering five more sins, is finally out.

It took a bit longer this time, and Sylvie explains why in the report. She also clears up a lot of misconceptions about why she wrote this report. And in fact, this time she did it a little differently.

This time, she did it on video!

There are several reasons.

For one, she wanted to save time. Her recent surgery forced her to postpone writing this section, and people were clamoring for it.

Second, it would also give you a chance to hear her passion, and sometimes, her anger. Plus, she ends with a heartfelt plea you definitely don’t want to miss!

Like parts one and two, she uses strong language and doesn’t hold back! Your discretion is advised.

She exposes the final five sins, i.e., Teleseminar Idiots, Brainless Freebie Seekers, Coaching Addicts, Time-Sucking Vampires, and Slave Owners. The video is on the same download page of the first two parts. If you haven’t signed up, do it now…

Go now and watch part #3 of InternetMarketingSins.com.

It’s Thanksgiving in Canada, so it’s time to give thanks. It’s also my birthday. That’s why I’m the one who’s going to give you a gift (there’s only one condition, so read on).

I want to give thanks to all my loyal subscribers and readers. But there’s another perfectly good and more important reason.

I need to make some room!

You see, I have 3,000 copies of one of my books in storage, and I need to get rid of them. Fast! So I’m fully prepared to give them away. For free. Let me give you some background first…

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A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic.

In other words, you visit a website and read the salesletter. You decide it’s not for you, so you leave. But when you try leave (either as you close your browser or simply hover your mouse outside of it), the website attempts to make a last-ditch offer.

The common practice is to offer a discount, and a recent trend is to make it through virtual sales assistant just before the prospect clicks away from the screen.

(Virtual assistant or not, it is no different than a one-time offer appearing in an exit pop-up or spawned browser window once the visitor leaves.)

Not only is the practice annoying, it can be detrimental to your sales efforts.

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Preamble: In response to some excellent rebuttals as well as countless comments I’ve received on my previous post, “The Real Sinister Side of Forced Continuity,” I believe some people are missing the point of my argument, and I want to clarify a few things.

I’m not a lawyer by any stretch. But as a copywriter and business owner, I do know the rules enough to know that there’s a difference between “optional continuity,” “forced continuity,” and “hidden continuity.”

Optional continuity is self-explanatory. Forced continuity is a very common marketing practice (I’m not a fan of it, but I don’t mind it). In fact, there’s nothing wrong with forced continuity in and of itself.

What’s wrong is when it’s used in a wrong way.

The real problem, I believe, is that good marketers, including marketers using “forced continuity” in an ethical and legitimate way, are getting a bad reputation because some marketers unscrupulously misuse forced continuity.

The lack of transparency is the real culprit — such as hiding it or disguising it. Especially when it’s done on purpose. That annoys me. Because it’s no longer an issue of misuse. It’s out-and-out abuse.

But what bothers me more is how it affects us all. And it affects us all, both customers and marketers alike, in more ways than you think.

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A disgruntled copywriter wrote me demanding clarifications. He believes most copywriters lie and exaggerate their claims of wealth. Let’s call him “Chuck.”

I understand where Chuck is coming from. Because I’ve been where he is. So I responded, not because I wanted to acquiesce to his demands but because I wanted to give him hope, ideas, and, dare I say it, a million-dollar education.

He says he will be asking other copywriters the same question, and even threatened (although, that may be too harsh of a word) to publish my reply.

For all I know, this copywriter may be gathering information to create his own product. Who knows? (If he is, I must say that his strategy is brilliant. And if he does create a product out of this, good for him!)

I’m reprinting the conversation here since I believe it will help a lot of other struggling copywriters out there. Also, I’m opening myself a little more than usual. I guess you can say that I’m exposing the real “Michel Fortin.”

My answer might surprise you…

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Just an update on things.

I’m typing this from my hotel room in Anaheim, California, where my wife and I are speaking at a seminar. My Internet connection is shoddy and intermittent, so I can’t do much right now. Even typing this blog post feels like pulling teeth.

To my coaching students, I will be answering your emails once I return to my office, or this weekend if I have a chance and the connection improves.

I will be back early next week, posting an explosive new article on how to double or even triple your profits using an amazing twist on something we already do as copywriters and business owners.

In the meantime, glide on over to my new site, Copywriters Library, where I have over 6 hours of audio interviews with master copywriters Gary Halbert and John Carlton, and 2 of my complete books reprinted free for you.