Organic traf­fic is a fan­tas­tic source of vis­i­tors that’s often ignored by many marketers.

Search engines change all the time and many of them now charge for the priv­i­lege of includ­ing your web­site. So, peo­ple often ask me how to gen­er­ate traf­fic, beyond the search engines and with lit­tle to no cost.

Let me be can­did by say­ing that I am not a search engine expert, nor do I play one on TV. But there are two meth­ods that I’ve used con­sis­tently to attract thou­sands of qual­i­fied hits to my web­site at vir­tu­ally no cost and with very lit­tle effort.

Granted, everyone’s dif­fer­ent. And these tech­niques may not be appro­pri­ate for every­one. How­ever, let me share what works for me and what I do, along with a few tips.

My biggest organic traf­fic gen­er­a­tor is con­tent marketing.

Namely, there are two categories:

1. Post­ing con­tent on social net­works, includ­ing blogs, blog com­ments, forums, social net­work­ing sites, dis­cus­sion lists, and of course, my own blog;
2. Con­tribut­ing con­tent, such as writ­ing arti­cles or reports, and sub­mit­ting them to ezines, mag­a­zines, direc­to­ries, and guest con­tri­bu­tions on other people’s blogs.

Now, let’s take a closer look, shall we?

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A cou­ple of notes. First off, my per­sonal coach­ing pro­gram has room for three more stu­dents. As a mem­ber, you can ask me unlim­ited ques­tions, one ques­tion at a time, which I will answer. This is a great oppor­tu­nity to be men­tored by me, personally.

Sec­ond, one of my stu­dents in my per­sonal coach­ing pro­gram, asked: “Michel, I’m start­ing a blog using Word­Press. Do you have any gen­eral tips on things like lay­out, plu­g­ins, design, etc?”

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I’ve been quiet lately for a num­ber of rea­sons. First, I’m bat­tling a really bad case of bron­chi­tis. It hit me so hard that I’ve lost my voice and been bed-​​ridden for the last week or so.

In fact, I not only had to can­cel numer­ous tele­sem­i­nars and con­fer­ence calls this week, but I was also in Atlanta to speak at a sem­i­nar yet stayed in my room most of the time to sleep. I only went down to the sem­i­nar room when I had to speak, and even then I was “heav­ily med­icated”. (I hope I didn’t slur too much!)

Nev­er­the­less, here’s another reason.

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A few things to note today:

1. I love Word­Press so much, that I decided to con­vert my band’s web­site into a blog. (I’m not done yet. More web­sites to fol­low!) You see, it’s not really to use as a blog but as a con­tent deliv­ery system.

Why? Because the results (such as search engine rank­ings, the stam­pede of instant traf­fic using blog soft­ware, and par­tic­u­larly WordPress’s many plu­g­ins) are absolutely astonishing.

Go ahed and check it out Fortin​Drums​.com. (There’s a free video demo there, too. You’ll see yours truly ban­gin’ on them drums in the background.)

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I have a chal­lenge, and I won­der if you have the anwswer — or can sim­ply direct me to where I can find it.

As many of you know, I have a mem­ber­ship site at The Copy Doc­tor, and use another soft­ware as a CMS (which is less than desirable).

The folks that sup­port the CMS are great guys and all, but I’ve have so many prob­lems with them — they’re slow, and their empty promises are start­ing to get the best of me… and my paid mem­bers, to say the least.

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