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Posts Tagged ‘clayton makepeace’

People Do Judge Authors By Their Covers

iStock 000004265279XSmall 150x150 People Do Judge Authors By Their CoversDan Kennedy often says clunky copy out­sells clean copy. I some­what agree with him, but not all the time. In fact, clunk­i­ness can work against you. And a recent uni­ver­sity study proves this.

Peo­ple have a ten­dency to forge not only a last­ing opin­ion based on first impres­sions but also a blan­ket opin­ion that per­vades all other areas as well.

The adage, “a first impres­sion is a last­ing one,” is not only tem­po­ral (i.e., the ini­tial opin­ion remains con­sis­tent and nearly imper­me­able for a long time) but also spa­tial. That is, a first impres­sion is also a uni­ver­sal one. It per­me­ates other areas, even unre­lated ones, as well.

Illog­i­cal? Yes. But it’s human nature.

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Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

Giving Thanks With This Birthday Giveaway

booksandboxes100 Giving Thanks With This Birthday GiveawayIt’s Thanks­giv­ing in Canada, so it’s time to give thanks. It’s also my birth­day. That’s why I’m the one who’s going to give you a gift (there’s only one con­di­tion, so read on).

I want to give thanks to all my loyal sub­scribers and read­ers. But there’s another per­fectly good and more impor­tant reason.

I need to make some room!

You see, I have 3,000 copies of one of my books in stor­age, and I need to get rid of them. Fast! So I’m fully pre­pared to give them away. For free. Let me give you some back­ground first…

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Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »

Mark Your Calendars For May Madness

ericmichel.jpgI’m back from Atlanta from attend­ing the Big Seminar.

I got to see my friends and some top mar­keters while there, includ­ing Jim Edwards, Mar­lon Sanders, Mike Woo-​​Ming, Brad Fal­lon, Jeff John­son, Ray Edwards, Eric Gra­ham, and more. (The pic­ture on the left is with Eric Gra­ham, one of my coach­ing stu­dents.)

The high­light of the week­end, aside from the great con­tent and the net­work­ing and shoulder-​​rubbing oppor­tu­ni­ties, was Sat­ur­day night. Dr. Scott Lewis, an Inter­net mar­keter as well, is a hyp­no­tist with a reg­u­lar show in Vegas. He gave a show on Sat­ur­day that was filled with surprises.

(My jaw still hurts from laugh­ing so much!)

Nev­er­the­less, I’m back in the office and now get­ting ready for a ton of events. May is shap­ing up to be quite a busy month, with webi­nars, tele­sem­i­nars, copy cri­tiques, and more.

First on the agenda…

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

Blogging For Dollars

Clayton Makepeace's Easy Writers ClubSince releas­ing my spe­cial report, The Death of The Saleslet­ter, there has been a lot of com­mo­tion and con­fu­sion cre­ated over what it means and how it’s affect­ing copy­writ­ing on the Internet.

Is it the death of long copy? Are copy­writ­ers a dying breed? Will video replace text? The answer to all of these is def­i­nitely “No.” And I’ve writ­ten a few blog posts since then to clar­ify, but there’s still some mis­un­der­stand­ing going around.

Well, I’ve decided to clear the air once and for all, and I’m doing it on a very spe­cial tele­sem­i­nar on which I was recently invited to be a guest speaker. And I’m doing it with none other than top copy­writer Clay­ton Makepeace.

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Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »

9 Milliondollar Infopreneurs For $9.95?

Clayton MakepeaceThe new year has just started, and the first series of tele­sem­i­nars on which I’m par­tic­i­pat­ing is booked, loaded and ready to fire… And this one is going to be a doozie.

When Clay­ton Make­peace per­son­ally invited me to join him on this pow­er­ful tele­sem­i­nar series, I eagerly accepted. No, it’s not about copy­writ­ing. (Well, not directly, any­way. It does have copy­writ­ing, but it also has much, much more.)

It’s about one of the most lucra­tive indus­tries that, I believe, has trans­formed more reg­u­lar folk into mil­lion­aires than any other indus­try in the world…

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Your First Copywriting Client In 14 Days Or Less

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »

Music Records And Broken Ones

run.jpgA few things to note today:

1. I love Word­Press so much, that I decided to con­vert my band’s web­site into a blog. (I’m not done yet. More web­sites to fol­low!) You see, it’s not really to use as a blog but as a con­tent deliv­ery system.

Why? Because the results (such as search engine rank­ings, the stam­pede of instant traf­fic using blog soft­ware, and par­tic­u­larly WordPress’s many plu­g­ins) are absolutely astonishing.

Go ahed and check it out Fortin​Drums​.com. (There’s a free video demo there, too. You’ll see yours truly ban­gin’ on them drums in the background.)

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Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »