Ryan Healy, a talented copywriter whose blog I love reading, recently said that copywriters shouldn’t be cheap, especially when they start out.

It’s a powerful notion, because many beginning copywriters believe that being cheap will get them more business. (There are other ways around this, of course. Knowing how to market yourself is one thing. Focusing on a specialty, a niche, is another. But more on that at another time.)

The bottom line is, if you lowball your rates, you will not get as much business as you think you’ll get. Sure, you will probably get some. But it’s the kind of business you don’t want.

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