In the wake of rumored proposals to regulate the web during its early days, Canada’s telecommunications watchdog, the CRTC — comparable to America’s FCC — officially declared in 1999 that the Internet is not a broadcasting medium.

Technically, the Internet is indeed a medium.

But the government based its decision on the fact that the web is interactive with its audience — unlike other one-way media such as the TV or radio. As a result, regulators concluded the Internet could therefore police itself.

(The “Net Neutrality” debate of late is a perfect example that it is different.)

Nevertheless, my point here is not a political one but a marketing-related one.

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