Email Updates Paint Your Copy With Pictures
A strategy in copywriting that’s immensely powerful is to use words and phrases that help to paint vivid pictures in the mind. When people can visualize the process of doing what you want them to do, including the enjoyment of the benefits of your offer, you also drive their actions.
I call them UPWORDS: “Universal Picture Words and Relatable, Descriptive Sentences.” In other words, words and phrases that describe ideas the market can universally appreciate and relate to.
That is, analogies, metaphors, action words, mental imagery, examples, testimonials, case studies, comparisons, colloquialisms, stories, etc.
Why?
Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! 
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