OK, this post has been a long time coming.

For over a decade, people keep asking me, “So, what is it: Michel? Michael? Mike? What?” (I prefer “Master,” but I digress.)

My wonderful wife calls me “Mish.” (Short for “Michel,” pronounced “Mish-al.”)

In turn, I call her “Rish,” which is short for “Licorice.” The story behind it is, when we first met, a friend told us we were lovebirds, always together, inseparable. Like licorice. (Yes, we still are!)

Anyway, here’s the thing.

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Last week, after returning from the hospital following my wife’s mastectomy, something really cool happened. I was interviewed by Dale King, copywriter and owner of GuruKnowledge.org.

Why cool? Because I was a bit of a nervous wreck, thinking of my beautiful Sylvie and her battle with breast cancer. And being interviewed is somewhat therapeutic. It made me remember the things that are important to me, even though the interview was business-related.

That said, a lot of people said they loved the interview, so I decided to reprint it here, on my blog, for you. It also offers a few tips about how I write copy, how I think and how I view marketing in general. I also reveal what I believe is the single greatest secret to marketing.

I hope you enjoy it as much as I enjoyed doing it.

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