OK, this post has been a long time coming.

For over a decade, peo­ple keep ask­ing me, “So, what is it: Michel? Michael? Mike? What?” (I pre­fer “Mas­ter,” but I digress.)

My won­der­ful wife calls me “Mish.” (Short for “Michel,” pro­nounced “Mish-​​al.”) In turn, I call her “Rish,” which is short for “Licorice.” The story behind it is, when we first met, a friend told us we were love­birds, always together, insep­a­ra­ble. Like licorice.

(We still are! In fact, we even merged our busi­nesses and cre­ated a new umbrella com­pany, called “The Licorice Group, LLC.” Now there’s a twist!)

Any­way, here’s the thing.

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Last week, after return­ing from the hos­pi­tal fol­low­ing my wife’s mas­tec­tomy, some­thing really cool hap­pened. I was inter­viewed by Dale King, copy­writer and owner of Guru​Knowl​edge​.org.

Why cool? Because I was a bit of a ner­vous wreck, think­ing of my beau­ti­ful Sylvie and her bat­tle with breast can­cer. And being inter­viewed is some­what ther­a­peu­tic. It made me remem­ber the things that are impor­tant to me, even though the inter­view was business-​​related.

That said, a lot of peo­ple said they loved the inter­view, so I decided to reprint it here, on my blog, for you. It also offers a few tips about how I write copy, how I think and how I view mar­ket­ing in gen­eral. I also reveal what I believe is the sin­gle great­est secret to marketing.

I hope you enjoy it as much as I enjoyed doing it.

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