To celebrate Independence Day, including the independence from being a slave to your business, I wanted to pass this very special note to you.

As you probably know, for close to a decade my wife, Sylvie Fortin, owns an outsourcing and project fulfillment services company, Workaholics4Hire, Inc. Her client list reads like a venerable who’s who in the marketing world.

Recognizable names include Shawn Casey, Yanik Silver, Frank Kern, and many more (including yours truly), who use her services regularly and have done so for many years. (For instance, her company was featured in John Reese’s Traffic Secrets, in the “Outsourcing Mastery” video.)

Her company offers a variety of services to fit most outsourcing needs that allow you to focus on growing your business rather than micro-managing it…

… From conducting research, creating products, and designing websites, all the way to handling emails, managing customer support, setting up PPC ad campaigns, ghostwriting articles, and much more.

Well, I don’t normally talk about my wife’s services (her doors have been closed to the public for a long time), but just recently she changed her business model RADICALLY. (And it’s not what you think.)

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A significant reason behind websites that fail is the lack of an effective response-driven message. A message that gets people to do something, even if it’s to keep reading.

A direct response message is not just about response. It’s comprised of three elements: it must be 1) captivating (it captures the reader’s attention), 2) riveting (it pulls her into reading further) and 3) engaging (it calls her to act). (In fact, these are the “three simple steps” I talk about in my DVD video.)

How can you incorporate those three vital elements?

If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succinct explanation…

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