Posts Tagged ‘call’

May 6th, 2008

Phone Calls Can Kill Your Copywriting Business

CallsRecently, a coaching client asked me about dealing with prospective clients over the phone.

This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid the telephone and asked me if his strategy was sound.

Free consultations are often a necessary step in securing clients in your early days as a copywriter before you’ve established your expertise and developed a reputation.

It’s natural that potential clients want to get a feel for your style and standards with a “getting to know you session.” Quite often, they will want to do this via a phone consultation with you.

I’m a big believer in opening the lines of communication, and I also like to pick up the phone to speak with a client when writing copy.

But before a client hires me, I prefer to remain off the phone. Why? Because the telephone can be counterproductive and even hurt your business.

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Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »

September 6th, 2007

Thou Shall Seek Out and Spread Out

The 10 Commandments of Power PositioningI know that the yellow pages’ people will hate me for this, but your yellow pages’ ad, although an essential part of your entire marketing machine, doesn’t have to be of a large size, in color, prominently displayed, or tied-in with other gimmicks that the yellow pages salespeople have to offer. While necessary, the yellow pages should only be used as support systems.

The concept of this entire book is to teach you that creating top-of-mind awareness (not “institutional” advertising) should be your main marketing goal. When people have seen your ad, heard about you, or have a need for your services at any particular time, your contact information may or may not be available to them at that particular moment. Therefore, you want the yellow pages to back you up and not use them as a full-blown marketing medium.

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »

March 22nd, 2006

John Carlton and Michel Fortin

carlton John Carlton and Michel FortinEach call is about 2 hours long, and cut into 30-minute segments to download quicker. To listen immediately, simply click the “+” (plus) sign, then click the start button (the right arrow icon).

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Pinpoint Hungry And Highly Profitable Markets

Pinpoint Hungry And Highly Profitable Markets

New! Streaming video lessons show you how to identify hungry niches online and how to "read their minds!" Discover what your market wants and how to sell more to existing markets. Click for more »

March 22nd, 2006

Gary Halbert and Michel Fortin

halbert31 Gary Halbert and Michel FortinEach call is about 2 hours long, and cut into 30-minute segments to download quicker. To listen immediately, simply click the “+” (plus) sign, then click the start button (the right arrow icon).

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Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

March 22nd, 2006

2nd Call With Gary and Michel

halbert31 2nd Call With Gary and MichelEach call is about 2 hours long, and cut into 30-minute segments to download quicker. To listen immediately, simply click the “+” (plus) sign, then click the start button (the right arrow icon).

Read the rest or post a comment »

Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »