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I know that the yellow pages’ people will hate me for this, but your yellow pages’ ad, although an essential part of your entire marketing machine, doesn’t have to be of a large size, in color, prominently displayed, or tied-in with other gimmicks that the yellow pages salespeople have to offer. While necessary, the yellow pages should only be used as support systems.

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Phone Calls Can Kill Your Copywriting Business
This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid the telephone and asked me if his strategy was sound.
Free consultations are often a necessary step in securing clients in your early days as a copywriter before you’ve established your expertise and developed a reputation.
It’s natural that potential clients want to get a feel for your style and standards with a “getting to know you session.” Quite often, they will want to do this via a phone consultation with you.
I’m a big believer in opening the lines of communication, and I also like to pick up the phone to speak with a client when writing copy.
But before a client hires me, I prefer to remain off the phone. Why? Because the telephone can be counterproductive and even hurt your business.
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