The other day I was asked, “How do I moti­vate a poten­tial joint ven­ture part­ner to bite? When you have a great idea and you’ve located the per­fect part­ner, how do you moti­vate them to do busi­ness with you?”

In my last post, I talked about the power of a USP and how to define one. Being unique, or hav­ing an inter­est­ing twist or hook, will def­i­nitely up your chances of get­ting noticed.

But regard­less of how you approach your prospec­tive part­ner, whether it’s through an email, fax, or phone call, or by snail mail or FedEx, it is impor­tant to craft the offer in a man­ner that shows the ben­e­fits to your joint-​​venture partner.

How­ever, there are a few extra tricks to moti­vate a poten­tial partner.

Here are some of them…

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In today’s Inter­net, con­ver­sa­tions are crop­ping up all over the place. Peo­ple are talk­ing. They are talk­ing about prod­ucts. They are talk­ing about busi­nesses. And they are cer­tainly talk­ing about their expe­ri­ences.

When you look at how blogs, forums and social net­work­ing sites have exploded in the last few years, you can see how pow­er­ful word-​​of-​​mouth is. But the ques­tion is, is it all really impor­tant? Can it really help your business?

Yes.

And I’m not talk­ing about traf­fic. And you don’t need to be con­tro­ver­sial, either. I’m talk­ing cre­at­ing sys­tems to lever­age, man­age and profit from the “buzz.”

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