It’s Thanks­giv­ing in Canada, so it’s time to give thanks. It’s also my birth­day. That’s why I’m the one who’s going to give you a gift (there’s only one con­di­tion, so read on).

I want to give thanks to all my loyal sub­scribers and read­ers. But there’s another per­fectly good and more impor­tant reason.

I need to make some room!

You see, I have 3,000 copies of one of my books in stor­age, and I need to get rid of them. Fast! So I’m fully pre­pared to give them away. For free. Let me give you some back­ground first…

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The last two weeks were crazy-​​busy at the Fortin office.

From speak­ing in Philadel­phia, return­ing to Canada for just a few days and then leav­ing for Raleigh for another event (and being stuck for 24 hours in Chicago’s air­port due to a can­celed flight), to being in the mid­dle of launch­ing three major products…

… I just wanted to “pop my head in” and say “Hi!” But while I’m here, there’s some­thing I wanted to let you know. Some­thing that can be down­right frightening.

What is it about? Take this chill­ing scenario…

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Gary: Then you go out to a library or a book­store and get ten books on golf and out­line a prod­uct based on the ideas you got from those books. I remem­ber one book I really liked had a sim­ple title said, “The Secrets of Per­fect Putting”, but any­way you out­line your book then you write a direct mail let­ter as though your prod­uct actu­ally existed.

Then you mail 1000 let­ters out of that, you have to rent 5,000, but I often rent 5,000 and test only 1,000, and if you get enough money back that the arith­metic says that you have made a profit doing this and you did it with your own money then you are enti­tled to call your­self a copywriter.

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