It’s Thanksgiving in Canada, so it’s time to give thanks. It’s also my birthday. That’s why I’m the one who’s going to give you a gift (there’s only one condition, so read on).

I want to give thanks to all my loyal subscribers and readers. But there’s another perfectly good and more important reason.

I need to make some room!

You see, I have 3,000 copies of one of my books in storage, and I need to get rid of them. Fast! So I’m fully prepared to give them away. For free. Let me give you some background first…

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The last two weeks were crazy-busy at the Fortin office.

From speaking in Philadelphia, returning to Canada for just a few days and then leaving for Raleigh for another event (and being stuck for 24 hours in Chicago’s airport due to a canceled flight), to being in the middle of launching three major products…

… I just wanted to “pop my head in” and say “Hi!” But while I’m here, there’s something I wanted to let you know. Something that can be downright frightening.

What is it about? Take this chilling scenario…

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Gary: Then you go out to a library or a bookstore and get ten books on golf and outline a product based on the ideas you got from those books. I remember one book I really liked had a simple title said, “The Secrets of Perfect Putting”, but anyway you outline your book then you write a direct mail letter as though your product actually existed.

Then you mail 1000 letters out of that, you have to rent 5,000, but I often rent 5,000 and test only 1,000, and if you get enough money back that the arithmetic says that you have made a profit doing this and you did it with your own money then you are entitled to call yourself a copywriter.

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