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Apply The Law of Contrast to Build Desire
Gap Analysis is an immensely powerful selling technique. It’s also an important feature of copywriting. Most people will know a variation of it, which is often called “Problem-Agitate-Solve,” a term coined by top copywriter Dan Kennedy.
I prefer “Gap Analysis” because it drives home the relationship between those three elements. So what is Gap Analysis and how can you apply it to your sales copy?
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