I’ve had the plea­sure of meet­ing Rus­sell Brun­son at var­i­ous sem­i­nars. Rus­sell is not only an Inter­net mar­keter, he’s also a bright guy.

And recently, he’s proven my assess­ment to be true.

When he told me I was nom­i­nated as part of his Mar­keter of The Year 2006 Awards, in the copy­writ­ing cat­e­gory, at first I was some­what ret­i­cent. But when I saw the list of those I’m up against, need­less to say, I was stunned.

Nom­i­nees include the likes of Dan Kennedy, Yanik Sil­ver, Armand Morin, Mike Fil­saime, Mark Joyner, Rich Schefren, Perry Mar­shall, Shawn Casey, Joel Comm, Ryan Deiss, and a ton of others!

But here’s Russell’s brilliance.

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The “Google Slap.” You’ve heard of it. You were prob­a­bly affected by it. Essen­tially, Google, the world’s largest search engine, recently penal­ized a whole bunch of sites because they, too, judged them to be of poor quality.

Either they dimin­ished their pager­anks into obliv­ion, or they increased their AdWords costs by jack­ing up the prices if the cam­paigns led to poor con­tent. (And as you prob­a­bly know, this has dri­ven a lot of mar­keters out of business.)

But keep in mind, Google didn’t make this change by pulling it out of thin air or to dic­ta­to­ri­ally decide what’s good for the Inter­net. They’re sim­ply fol­low­ing what peo­ple want and giv­ing it to them.

(In fact, when Google makes such major changes, let it be a good indi­ca­tor of what’s going on in the marketplace.)

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