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Posts Tagged ‘book’

Three Tips For Finding Top-Shelf Clients

Make yourself heardA stu­dent, who is an upcom­ing copy­writer, recently asked where he could find clients will­ing to pay higher rates for his skills.

Hav­ing built a client base through net­work­ing on Inter­net forums geared towards start-​​up busi­ness own­ers, he now wanted to find oppor­tu­ni­ties that would allow for upward mobil­ity within his craft.

This is a com­mon sce­nario, because local and espe­cially start-​​up busi­nesses are easy to find, and pro­vide plenty of oppor­tu­ni­ties to prac­tice your emerg­ing copy­writ­ing skills.

In a pre­vi­ous arti­cle, I talked about three tips for aspir­ing copy­writ­ers. I rec­om­mend any new copy­writer to fol­low these three tips to start build­ing a track record and get to a level that makes them appeal­ing to higher-​​paying clients.

But after your copy­writ­ing skills are devel­oped, how­ever, it becomes desir­able if not nec­es­sary to seek out clients — bet­ter, more lucra­tive clients — who are estab­lished enough to pay a fair wage for your skills and, above all, your results.

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One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »

No More Optins For This Book

Internet Marketing SinsJust a quick piece of news.

My wife’s book, Inter­net Mar­ket­ing Sins, is com­pletely done and all three sec­tions (each one con­tain­ing five chap­ters each) are avail­able with­out any optins.

In other words, the entire book is avail­able as a direct down­load right off the web page. You don’t need to reg­is­ter, log in, or fill out any forms.

The pre­vi­ous optin form was used sim­ply to notify those inter­ested when parts two and three would become avail­able (since it was writ­ten in install­ments over time). But now that all three parts are out, it’s no longer needed.

The first two are PDFs, and the third one is a video. So if you would like to read and watch Inter­net Mar­ket­ing Sins, go there now. And don’t for­get to retweet this.

Click here to get Inter­net Mar­ket­ing Sins by Sylvie Fortin.

Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »

Giving Thanks With This Birthday Giveaway

booksandboxes100 Giving Thanks With This Birthday GiveawayIt’s Thanks­giv­ing in Canada, so it’s time to give thanks. It’s also my birth­day. That’s why I’m the one who’s going to give you a gift (there’s only one con­di­tion, so read on).

I want to give thanks to all my loyal sub­scribers and read­ers. But there’s another per­fectly good and more impor­tant reason.

I need to make some room!

You see, I have 3,000 copies of one of my books in stor­age, and I need to get rid of them. Fast! So I’m fully pre­pared to give them away. For free. Let me give you some back­ground first…

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Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »

Successfulness Defined

Drop Your Goals“Suc­cess is always tem­po­rary. When all is said and done, the only thing you’ll have left is your char­ac­ter.“
–Vince Gill

Today, when one is con­sid­ered “suc­cess­ful,” that per­son is usu­ally labeled as such accord­ing to some exter­nal cri­te­rion. This is only nat­ural, for along with the major­ity of the human race you have the ten­dency to judge a book by its cover. What you per­ceive or observe through any of your five senses is often­times inter­preted as real­ity or truth. And the prob­lem, how­ever, is that when you dis­tin­guish that which is suc­cess to you, you are only scratch­ing the surface.

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Pinpoint Hungry And Highly Profitable Markets

Pinpoint Hungry And Highly Profitable Markets

New! Streaming video lessons show you how to identify hungry niches online and how to "read their minds!" Discover what your market wants and how to sell more to existing markets. Click for more »

The Four-Book Workweek

Clean Copy Sales TemplateAs we’re get­ting ready to speak at the next Big Sem­i­nar, and share the stage with none other than Jay Abra­ham, my wife Sylvie and I have been work­ing furi­ously on our upcom­ing prod­uct, Suc­cess Chef, which we are launch­ing at Big.

But as busy as I am these days, and with the added stress of writ­ing copy, deal­ing with clients and rais­ing three teenagers, I some­times find myself dip­ping into a few books as a dis­trac­tion for some solace and qui­etude — and to give me some fresh ideas.

Last week, I bought four books, and devoured them in a sin­gle week!

I’m noth­ing short of amazed at how great these books are. And I want to share them with you and encour­age you to grab a copy. (Audio ver­sions of the books are also avail­able, too.) They are…

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

Thou Shall Divide and Conquer

The 10 Commandments of Power PositioningCore expan­sion is far dif­fer­ent than exten­sion. Exten­sion is often referred to as fran­chis­ing, licens­ing, line exten­sion, or branch­ing out — also known as con­glom­er­at­ing. In this con­text, I am refer­ring to expan­sion by division.

If you’re a spe­cial­ist in your field — which I hope you are after read­ing this book — and you offer only one type of ser­vice, you can expand from within by divid­ing your core (your prod­uct or ser­vice) into mul­ti­ple, smaller components.

This helps to do 3 things. 1) It doesn’t take away from your cat­e­gory or spe­cial­iza­tion. 2) It increases your hit ratio when tar­get­ing clients, since some of them might be inter­ested in your entire pack­age while oth­ers may be inter­ested in only a por­tion of it. And 3) it increases the aura of exper­tise you project because you refrain from spread­ing your­self too thin.

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Pinpoint Hungry And Highly Profitable Markets

Pinpoint Hungry And Highly Profitable Markets

New! Streaming video lessons show you how to identify hungry niches online and how to "read their minds!" Discover what your market wants and how to sell more to existing markets. Click for more »

Thou Shall Seek Out and Spread Out

The 10 Commandments of Power PositioningI know that the yel­low pages’ peo­ple will hate me for this, but your yel­low pages’ ad, although an essen­tial part of your entire mar­ket­ing machine, doesn’t have to be of a large size, in color, promi­nently dis­played, or tied-​​in with other gim­micks that the yel­low pages sales­peo­ple have to offer. While nec­es­sary, the yel­low pages should only be used as sup­port systems.

The con­cept of this entire book is to teach you that cre­at­ing top-​​of-​​mind aware­ness (not “insti­tu­tional” adver­tis­ing) should be your main mar­ket­ing goal. When peo­ple have seen your ad, heard about you, or have a need for your ser­vices at any par­tic­u­lar time, your con­tact infor­ma­tion may or may not be avail­able to them at that par­tic­u­lar moment. There­fore, you want the yel­low pages to back you up and not use them as a full-​​blown mar­ket­ing medium.

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »