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How I Used My Forum As a Marketing Tool

Copywriters BoardA member on my copywriters forum started a thread on what makes my forum so popular. Everyone chimed in with some great answers, and I appreciate the feedback.

(The cool thing about it is, that very thread also reached an important milestone. It was the 10,000th one! Talk about a coincidence, eh?)

But then someone asked:

“Michel, can I ask how you initially got the word out about your forum?”

My answer revealed a bit more than what the member anticipated. Instead of talking about how my forum became so popular, I went on a tangent and explained the step-by-step process I used to book copywriting projects.

The answer was so well received that I decided to reprint it here.

Now, you may be wondering what promoting a forum has to do with promoting my copywriting services. Keep reading because you’ll soon understand why…

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Copywriting Crash Course  

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

Are All Business People Dishonest?

SpineSeems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my broken back, which is killing me, that’s making me more sensitive or irritable. I don’t know.

But something someone recently said in my copywriters forum irritated me. And it’s not what this person said specifically, but the mindset behind it that’s bothering me.

In a thread about an Internet marketer who was recently arrested (yes, it had something to do with forced continuity, but it had more to do with refusing refunds and avoiding customers than it had to do with forced continuity itself), one member said:

“There is NO such thing as an honest business man. (…) Ask any accountant.”

Now, I have no clue as to why this person said this. And my opinion here is not about this person specifically. Again, it’s about the thinking process that some people have when they make such assertions.

Personally, I believe this view of business people is skewed, off, and wrong. It’s destructive, too.

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Copywriting Crash Course  

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

Three Tips For Finding Top-Shelf Clients

Finding the Hidden Client BaseIn my coaching program, a student who is an upcoming copywriter recently asked where he could find clients willing to pay higher rates for his skills.

Having built a client base through networking on Internet forums geared towards start-up business owners, he now wanted to find opportunities that would allow for upward mobility within his craft.

This is a common scenario, because start-up businesses are easy to find and provide plenty of opportunities to practice your emerging copywriting skills.

I talked about three tips for aspiring copywriters in the past. I recommend any new copywriter to follow these three tips to build a track record and get to a level that makes them appealing to higher-paying clients.

After your skills are developed, however, it becomes necessary to seek out clients — better, more lucrative clients — who are established enough to pay a fair wage for your skills and, above all, your results.

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Secrets From Masters of Copywriting  

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

Success Chef Blog, Previews, And Samples

Success ChefJust a quick little note that we added a “prelaunch” blog, where we will be adding previews, news, samples, and posts about the official launch of Success Chef.

While you’re there, subscribe to the RSS feed or join the email list, and view the special 70-minute prelaunch video tutorial. But if you want a sample, here’s the first 15 minutes or so of that hour-long video tutorial…

Click the video above (or the “play” button at the bottom-right corner) to start watching this video now. To view the remaining 50 minutes, click here.

Secrets From Masters of Copywriting  

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

Make Money Online in Just Four Simple Steps

Success ChefI have been crazy-busy getting our newest product ready. It’s an all-in-one membership site that shows you how to create a moneymaking business online in just four steps.

We call it “Success Chef University.”

It covers everything. Every business model, traffic type, and marketing strategy. But do you know which ones you really need and why? What about outsourcing any of it?

Like following a recipe, you need to use the right ingredients in the right order. Success Chef simplifies it all for you with step-by-step video tutorials.

Success Chef is still in the pre-launch phase. However, we decided to invite you to join right now — long before we do launch — with a massive discount.

Limited to the next 50 individuals only.

The salesletter is also interactive, too. We’ve also recorded a special hour-long video to help you. That video is an education in itself! In it, we share those four simple steps to generating income on the Internet.

Check it out if just for the learning experience.

Turn Words Into Cash  

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »

The Four-Book Workweek

Clean Copy Sales TemplateAs we’re getting ready to speak at the next Big Seminar, and share the stage with none other than Jay Abraham, my wife Sylvie and I have been working furiously on our upcoming product, Success Chef, which we are launching at Big.

But as busy as I am these days, and with the added stress of writing copy, dealing with clients and raising three teenagers, I sometimes find myself dipping into a few books as a distraction for some solace and quietude — and to give me some fresh ideas.

Last week, I bought four books, and devoured them in a single week!

I’m nothing short of amazed at how great these books are. And I want to share them with you and encourage you to grab a copy. (Audio versions of the books are also available, too.) They are…

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Your First Copywriting Client In 14 Days Or Less  

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »

Feel Like Making Link Love

Link loveSince we’re getting ready to fly to Vegas to speak this weekend, I didn’t want to leave without making a quick post. But with no time to write an article myself, I decided to spread some link love.

Anyway, here are five of them…

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Copywriting Crash Course  

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

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Michel Fortin, CEO of the copywriting agency, The Success Doctor, Inc.

© 1997-2008 The Success Doctor, Inc. All Rights Reserved
1707 Cara Crescent, Ottawa, Ontario (Canada) K4A1M4
Telephone/24-Hour Fax: (613) 482-4828 | Contact Me

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