Many copywriters, both new and experienced, struggle with how much to charge their clients. In fact, it is a problem that many in the service industry face.

The dilemma?

Charge too little and you risk losing credibility in the eyes of your customers and potential clients. Additionally, the quality of your work, even if it is worth 100 times what they paid for it, will be seen as having diminished value.

Worst of all, when you charge too little, you may begin to resent the project, the client, or even your chosen profession.

In short, charging too little doesn’t do anyone any good, least of all you.

On the other hand, if you charge too much you run the risk of losing a potential client. You may lose out on opportunities to work with clients who could open doors and provide you and your business with an abundance of work.

The solution?

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If you’ve read my report, The Death of The Salesletter, then you know that many of my "predictions" (I’m using quotes for a reason) were based on actual test results. Many of them were made by, or done based on tests from, John Reese.

John is one of my mentors. He’s not only a multi-millionaire but also a visionary. And lately, John has proven this to be true. Recently, he released a fascinating report entitled The Rebirth of Internet Marketing, which I highly encourage you to download and read — if you haven’t already.

While John touches on many aspects of the trends affecting Internet marketing (such as advertising, content, authority sites, and more), for me the most salient point is, without question, the decline in long-copy salesletters, and the increasing popularity and versatility of video-based salesletters.

However, there are a few things to note.

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My 50-page report last week created quite a stir. Some people who did not read it may have misunderstood my point. However, I’m not going to make another blog post dedicated to the growing popularity of online audio or video. (I probably will, but I’ll save it for another time.)

But to summarize, while salesletters in principle are not dying — I’ve chosen “Death of the Salesletter” as a title to get people to read the report, among other things — and long copy is here to stay, the delivery mechanism is indeed slowly being replaced. (Granted, we still have a way to go, yet.)

By the same token, a certain type of salesletter is indeed dying.

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Something’s been going on. Something behind the scenes that you may not know about. Something that’s been helping me increase the effectiveness of my websites and blogs.

Right under your nose. Er, I mean finger.

As you know, I’m a fanatical tester. And I test constantly. But what you may not know is that, it is not only limited to split-testing copy.

Well, let me let you in on a secret.

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