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Posts Tagged ‘basic’

Profit From Radio Advertising With These 7 Keys

Radio advertisingRadio adver­tis­ing is an often-​​overlooked “magic mar­ket­ing bul­let”. Done cor­rectly, it can increase your prof­its like magic. Done wrong, you can burn money at stun­ning speeds.

Here are the 7 Keys to Mak­ing a For­tune Using Radio Advertising.

Key 1: Use Direct Response Copy

Most radio ads use inef­fec­tive copy — they try to be funny, cute, or clever.

Don’t use these tac­tics, because they almost never work. Instead, use a direct response ad. A good basic tem­plate for such an ad looks like this:

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Copywriting Crash Course

The Copywriting Crash Course

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