Yup, that’s right. We had a baby. (In our arms, that is.) We just came back from the Big Seminar, and we were, er, quite busy. (It’s not what you think, too… well, sorta. This is not a new product or a promotion, either. We’re talking about a real, living, breathing bundle of joy.)

In fact, we were so tempted to do something that would have been outright illegal and could have gotten us in jail.

Click here for details and pictures of the baby…

One of the hottest “new” developments in the area of online copy is the Interactive Salesletter.

It’s simply a way to have readers interact in some way, where the content is changed on the fly to target the reader more specifically — such as changing chunks of the salesletter that “gels” with the reader’s aspirations, background, desires, history, etc.

(It’s very true that personalization DOES increase sales. Tremendously.)

Read the rest or post a comment »