I have been crazy-busy getting our newest product ready. It’s an all-in-one membership site that shows you how to create a moneymaking business online in just four steps.

We call it “Success Chef University.”

It covers everything. Every business model, traffic type, and marketing strategy. But do you know which ones you really need and why? What about outsourcing any of it?

Like following a recipe, you need to use the right ingredients in the right order. Success Chef simplifies it all for you with step-by-step video tutorials.

Success Chef is still in the pre-launch phase. However, we decided to invite you to join right now — long before we do launch — with a massive discount.

Limited to the next 50 individuals only.

The salesletter is also interactive, too. We’ve also recorded a special hour-long video to help you. That video is an education in itself! In it, we share those four simple steps to generating income on the Internet.

Check it out if just for the learning experience.

Even though we decided to postpone the multimedia copywriting seminar in southern California due to the fires there, my friend, copywriter David Garfinkel, asked me about it:

“(One of my coaching students) asked if you will share detailed test results like what to say vs. what not to say, what to wear in video, and other nitty-gritty like that, at your seminar when you reschedule it. Those would be excellent points to cover for a serious direct marketer. Anything you’d like me to tell him?”

Valid question. So here’s the answer I gave him, along with a few tips…

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What a fantastic call tonight! I grilled radio copywriting expert Dan O’Day for a little more than an hour on how to write effective radio advertising that gets maximum results.

Again, this one-hour teleseminar was to support our upcoming, intensive 2-day workshop in Los Angeles on how to write compelling copy for multimedia. (Which we only mentioned at the tail-end of the call.)

As promised, here’s the one-hour interview recording.

Click here to download and listen to the MP3.

It’s around the corner! More and more people are registering to come to my upcoming seminar on multimedia copywriting with Dan O’Day.

You already know who I am, but you probably don’t know Dan, who’s my “secret weapon” when it comes to audio and radio copy.

Dan is the world’s leading expert on radio advertising, which just happens to be the single most effective mass medium for driving targeted traffic to a website.

Well, Dan agreed to do a special teleseminar for you this Wednesday.

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I feel kinda bad.

Julie Isaac, who commented on a previous blog post in which I said I was preparing for my upcoming Web 2.0 copywriting workshop, was upset with me. And for good reason, too. Here’s what she said:

This is the first time, since you announced it in May, that I’ve seen you write about your Web 2.0 Copywriting workshop. Are you still planning it for the weekend of November 10th? I’ve been holding that weekend open since I heard your plans, but finally gave up, figuring you must have postponed it. Just last week, I signed up for something else that weekend. Please tell me I’m not going to miss your workshop!!!

Sorry to dissapoint you, Julie. But yes, the seminar is indeed that weekend.

The salesletter is not up yet, but if this seminar interests you, you can certainly go there now and join the notification list. That way, you will be notified as soon as the web page is up so you can register…

Click here for the Web 2.0 Copywriting workshop.

(You gotta see what Dan O’Day has in store for you… He shared it with me last night on the phone, and it blew me away! You’re going to love this event. Plus, with Google Audio Ads coming out, his stuff is very timely.)

In the wake of rumored proposals to regulate the web during its early days, Canada’s telecommunications watchdog, the CRTC — comparable to America’s FCC — officially declared in 1999 that the Internet is not a broadcasting medium.

Technically, the Internet is indeed a medium.

But the government based its decision on the fact that the web is interactive with its audience — unlike other one-way media such as the TV or radio. As a result, regulators concluded the Internet could therefore police itself.

(The “Net Neutrality” debate of late is a perfect example that it is different.)

Nevertheless, my point here is not a political one but a marketing-related one.

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Radio advertising is an often-overlooked “magic marketing bullet”. Done correctly, it can increase your profits like magic. Done wrong, you can burn money at stunning speeds.

Here are the 7 Keys to Making a Fortune Using Radio Advertising.

Key 1: Use Direct Response Copy

Most radio ads use ineffective copy — they try to be funny, cute, or clever.

Don’t use these tactics, because they almost never work. Instead, use a direct response ad. A good basic template for such an ad looks like this:

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