“Try not to become a man of success, but to become a man of value.”
– Albert Einstein (1879-1955)

“When your values are clear to you, making decisions becomes easier.”
– Roy Disney

People say “change your attitudes” or “have a positive attitude,” but I don’t agree since attitudes can not be changed. They are results and not causes. They are byproducts of your innermost convictions. They are reflections of your deepest values. You can’t just change them on a whim because your outside is but a mirror reflection of your inside.

Read the rest or post a comment »

Since the new year is right around the corner, bloggers and marketers alike are posting their predictions as if a psychics convention has come to town.

So in keeping with that tradition, I’d like to post a few of my own. But unlike those who post their predictions in point form, I won’t make a specific list but rather share with you some of my thoughts.

(Near the end, however, this post will culminate in what I believe will be three major trends to watch out for and dive into, if you want to make some serious money in 2008 and beyond.)

First off, let me state that you may or may not agree with me on these. But something is definitely going on right now that points to these three trends. All the clues are pretty evident, and you’ve probably seen some of these yourself.

What I’m talking about is…

Read the rest or post a comment »

The following is probably the greatest commandment in “Power Positioning.”

Now that we’ve talked about lead generation advertising, the next step is where to advertise. And the trick to having as many pre-qualified prospects come forward is to have your ad noticed and read by such a specific group of people as much, as often, and as effectively as possible. General publications won’t do that and they cost a lot of money… That’s cost-per-lead money.

Specialized publications, on the other hand, have the distinction of appealing to a specific audience and thus increase the chances of it being noticed as well as read. Why? If one newspaper has a readership of 100,000 but only 25,000 fits into your demographics, where another has only 40,000 readers but all of which fits into your demographics (because the publication is specialized), which one do you think will give you the greatest response?

Read the rest or post a comment »

I’ve had the pleasure of meeting Russell Brunson at various seminars. Russell is not only an Internet marketer, he’s also a bright guy.

And recently, he’s proven my assessment to be true.

When he told me I was nominated as part of his Marketer of The Year 2006 Awards, in the copywriting category, at first I was somewhat reticent. But when I saw the list of those I’m up against, needless to say, I was stunned.

Nominees include the likes of Dan Kennedy, Yanik Silver, Armand Morin, Mike Filsaime, Mark Joyner, Rich Schefren, Perry Marshall, Shawn Casey, Joel Comm, Ryan Deiss, and a ton of others!

But here’s Russell’s brilliance.

Read the rest or post a comment »

I once took a media communications course in which I discovered an interesting example of the way the mind works.

As part of a given lesson, a videotape was shown of a televised newscast during which a journalist was about to give a live report on a forest fire that was devastating the mid-west.

The news anchor in the television newsroom said: “We now take you to Sally Smith — she’s in the station’s helicopter flying above the scene of the fire.” He then turned around to face the background screen, which gave a live bird’s-eye view of the raging fire, and asked: “Sally, tell us, how big is the fire?”

In a voice partially drowned by the whizzing sound of helicopter blades, Sally reports: “John, it’s so big, it’s covering well over 140 acres of land — that’s about 200 football fields back-to-back for you and me.”

What is this telling you?

Read the rest or post a comment »