A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic.

In other words, you visit a website and read the salesletter. You decide it’s not for you, so you leave. But when you try leave (either as you close your browser or simply hover your mouse outside of it), the website attempts to make a last-ditch offer.

The common practice is to offer a discount, and a recent trend is to make it through virtual sales assistant just before the prospect clicks away from the screen.

(Virtual assistant or not, it is no different than a one-time offer appearing in an exit pop-up or spawned browser window once the visitor leaves.)

Not only is the practice annoying, it can be detrimental to your sales efforts.

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Some people have asked what Web 2.0 tools do I use. Now, that question is two-sided. One is, what tools do I use with my copy? And the answer is, “not many.” I do use a few, and I’m testing a lot more, too.

Other than video and graphics, such as using YouTube.com and Flickr.com, which are the most popular but not really important when you have your own dedicated server like I do, there are some tools to allow my websites to be a little more interactive.

(If you remember from my report, The Death of The Salesletter,” I talk about the rise in “samplification.” If there are any tools that I would prefer, other than video and audio, they would certainly be those that helped to give my readers more proof, and to make their buying experiences easier and more secure.)

I will blog about those once I get more statistics to share with you.

But the second part of that question is, when it comes to running my business, there are a few Web 2.0 tools and services that have helped my life quite tremendously. Here’s a list of some of them.

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