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Three Tips For Magnetizing Your Copy
The more actions the copy drives, the greater the copy is.
My friend John Reese, a master at simplifying what we often tend to unnecessarily complicate, says it best. He says the only metric you should ever really count on is this:
How many said “Yes” or “No.” And that’s it.
Sounds simplistic, I know. But here’s the key point: your copy may get readers and it may get great feedback. It may entertain and it may educate. It may inform and even inspire.
But if it doesn’t sell, it doesn’t matter.
Now, what makes copy nudge people into action requires a variety of different things. So let me share with you three powerful elements that can help you turn your not-so-good copy into good copy, and your good copy into outstanding copy.
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