When And How To Use An Alias In Business
A member once asked a question about the legality of using an alias or pseudonym in copy.
That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a fictitious character enjoying the benefits of your offer?
Using an alias in business is a common practice. However, if you’re considering using an alias or already are using an alias, there are a few things to know to keep your head above water with the law.




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