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Breaking This Copywriting Rule Boosts Profits
The premise behind this question is simple. Traditional rules of good writing state that we should use active voice. When it comes to copywriting, it makes perfect sense.
For instance, active voice engages the reader and makes it easy for them to quickly understand the copy. They don’t have to sort through a sentence to understand it.
For those reasons, writers are told again and again to focus on using active voice. But I’m telling you that, in some cases, you shouldn’t. And here’s why…
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