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Posts Tagged ‘80-20’

Copywriting the 80/20 Way

Vilfredo ParetoWrit­ing copy seems to bring out the per­fec­tion­ist in every­one. It doesn’t seem to mat­ter if you’re writ­ing a short let­ter, long let­ter, emails, or any­thing else. Before you pub­lish your copy for the whole world to see, you want to make sure every word is perfect.

Such care­ful atten­tion is a good thing. Mak­ing a sale is a frag­ile process. Some­times a sin­gle word can make or break your promotion.

Let me give you a real example.

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Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »